Digital marketing is an effective way for businesses to reach their target audience. Online marketing channels have become more widespread in the past two decades as technological advancements have resulted in more people gaining internet access.
Not only does digital marketing allow businesses to reach people globally, but it’s also extremely effective because companies can track their marketing KPIs in real-time. As a result, they can adjust strategies quickly if they’re not providing the best results.
Savvy entrepreneurs understand that digital marketing strategies vary based on the business and the industry. You cannot use a single digital marketing strategy universally and expect it to provide stellar results every time. For instance, a clothing E-commerce store must develop a different digital marketing strategy than a local pizza delivery store.
Devising the right marketing strategy can be difficult. That’s why companies often approach digital marketing agencies to assist them with their marketing objectives. But the digital marketing landscape is fiercely competitive. Agencies compete with each other to help their clients succeed. If your agency requires assistance, consider partnering with a white label industry leader like Rocket Driver and getting white label marketing solutions today.
Research shows the health and fitness industry is worth over $96 billion. Experts also believe it’ll continue to grow rapidly at a compound annual growth rate of 8.90 percent over the next few years.
The sector continues to enjoy phenomenal growth because people are becoming more health-conscious. People are becoming more cognizant that their physical well-being is affected by what they eat and how often they exercise. Research shows that an individual’s health and physical well-being also affects productivity. In addition, it’s well-established that eating well and regularly exercising prevents several diseases and illnesses.
This knowledge has prompted a new trend of immaculately looking after their bodies. It has also resulted in the health and fitness sector booming. New companies and gyms continue to prop up across the United States.
You’ll have to consider several factors if your agency has a health and fitness client. The industry has some unique attributes that present distinct marketing challenges. For instance, the sector is highly saturated. According to the Global Health and Fitness Association, there are over 31,000 health clubs and more than 300,000 personal trainers in the US. In addition, approximately 86.3 million Americans use health and fitness applications on their phones.
The industry’s dynamics also pose several marketing challenges. Before the internet and widespread smartphone adoption, gyms and health clubs were only competing against each other. Today, they must also compete with health and fitness applications.
Another important consideration that agencies must remember is the health and fitness sector is highly regulated. The Federal Trade Commission (FTC) regulates claims made when advertising and selling health and fitness products, including gym memberships, supplements, weight loss equipment, and health devices. As a result, your agency must proceed cautiously. Otherwise, the FTC could impose penalties on your client for violating their regulations.
These regulations, trends, and unique attributes can make it challenging to market and advertise for the fitness and health industry. However, that doesn’t mean it’s impossible. The correct strategy can help your client achieve their desired marketing objectives.
Utilize influencer marketing
Influencer marketing is particularly widespread in the health and fitness industry because people want social proof. Seeing their favorite influencer recommend a supplement, gym, or training equipment makes them more likely to purchase your client’s product. Some brands like Gymshark and MyProtein have created business empires through influencer marketing.
Your client will want to adopt a similar approach. However, ensure you target micro-influencers rather than mega-influencers. The former usually have under 100,000 followers on social media, but engagement rates are significantly higher than mega-influencers. Working with micro-influencers can help your client expand their customer base effectively.
Leverage social media
Social media marketing is crucial in the fitness industry. Firstly, social media platforms like Facebook and Instagram have over a billion active users. In addition, platforms like TikTok have an impressively high engagement rate. It means these platforms have an in-built audience that your agency can target to drive more traffic and sales for your client.
Using social media correctly can help your client generate great results. For instance, ensure your client has profiles on all the major social media platforms. An appealing logo and strong brand messaging will also help your client get more traffic.
If your agency doesn’t provide social media marketing services, consider partnering with an industry leader like Rocket Driver and getting white label social media marketing and management services. Social media is one of the most effective ways to generate traffic and will help your client fulfill their marketing objectives.
PPC campaigns can help
PPC campaigns can also help your client get better results. Most people need convincing to improve their health and well-being. A user browsing the internet and finding an advertisement with robust messaging might be tempted to purchase your client’s product or service, especially if it uses compelling ad copy.
Your agency has endless options for paid advertisements. Most marketers prefer to use Google Ads because they’re the most popular option and generate the most traction. However, you could also generate traffic through paid advertisements on other platforms, like Facebook and Instagram, especially if your client already has an established audience.
If your agency doesn’t provide PPC services, consider getting white label PPC services from Rocket Driver.
Utilize video
Video marketing continues to become more popular. It’s also the perfect fit for the health and fitness industry because people want visual proof that a health or fitness product or service will have the desired effect.
Your agency could create video content for your client and post it on YouTube — the world’s most popular video-sharing website. Creating an established YouTube audience will help your client generate traffic and sales through regular online exposure. You can create promo videos if your client runs a gym or fitness club. Similarly, how-to video guides are also an excellent option if you’re targeting users working out at home. These videos are also useful if your client produces supplements or runs a personal training business.
Help Health and Fitness Clients with Rocket Driver’s Assistance
The health and fitness industry has several obstacles that make marketing difficult. If your agency requires assistance with helping health and fitness clients grow their business, consider working with the premier white label social media and SEO reseller agency – Rocket Driver.
Rocket Driver offers unique and innovative digital marketing solutions and has helped numerous agencies facilitate clients across multiple niches. The white label digital marketing agency has helped numerous established and newly-founded marketing agencies and can help your agency too. Check out their website today at www.rocketdriver.com/. You can also contact Rocket Driver to begin a white label partnership today.
Alternatively, consider booking a demo first with one of the founding partners, Tom Lombardi. Tom Lombardi will provide a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how they can help your agency cater to clients from different niches.