If everyone has a personality, why shouldn’t brands have one as well? Do you know what your client’s brand identity is and how it can be defined?
To stand out in the competitive marketplace, your clients need to be noticed and remembered, which goes far beyond just providing good products or services.
Do you want to understand what this concept means, its elements, and how it can boost your client’s company’s growth? Follow this post to get more in-depth insights!
What is brand identity?
Everything that defines the mission and values of a company is what we call brand identity. Far beyond the visual image, the brand identity stirs the emotions and human senses. If well defined, it makes consumers connect with the idea it proposes about products and services.
Deciding to invest in brand identity is not a luxury, but a necessity for any business that wants to be recognized, well qualified, and have significant profit margins. From small to large companies, the return on this marketing strategy is easily observable. The positive impression of society and potential customers is not something to be neglected.
Dimensions of brand identity
Those who believe that a brand’s identity is only the visual appeal that it brings are mistaken. Physical, sensory, and other elements are essential for the consumers’ identification with your client’s brand and product.
Let’s talk more about getting to know the main points of brand identity.
Physical Dimension
Your client’s brand identity has to be tangible through their product or service. If X is being offered, it is only fair to have particular aspects that correspond to their offer.Cultural Dimension
What are the values that your client’s brand wants to convey? They must Define the value system in line with the products and services offered to their consumers. Intersubjectivity Dimension
Your client’s brand needs to be humanized, and structured content marketing can do wonders. Your clients need to establish these connections to make it easier for their consumers to decide what to buy what they are selling.
Dimension of meaning
Besides connecting intimately with the potential buyer, your client’s brand must create a contextualization between the products and services offered and the behavioral reality of their consumers.
Dimension of mentality
Your clients need to know how their brand engages in the customer’s way of thinking. What insight does your client’s customer draw from their brand identity?
What are the elements of brand identity?
Brand identity is not the same as brand image, and as said, it is the union of many elements that demonstrate how your client’s company communicates with the world. These elements are:
- Name;
- Logo;
- Colors and fonts;
- Textures and patterns;
- Aromas, sounds, and flavors;
- Slogans and taglines.
Coordinating the existence of these various elements above is a masterstroke when it comes to leveraging your client’s business and increasing their competitiveness in their target markets.
Your client’s brand identity will be essential for all business processes, from pre-sales strategies such as cold calling to the post-sales relationship with their customers.
How do you create a strong brand identity for your clients?
Brand identity is a continuous process that depends on good planning, so we have put together 7 essential steps for its creation to be effective and efficient:
Analyze your client’s target market and your competitors
Your clients know their products or services, but understanding their market, potential customers, and competitors is fundamental for an effective marketing strategy for their brand recognition.
These tips can help :
- Research whom they can easily sell to;
- Know who their immediate competitors are.
The tip is also to define a persona for their business.
These are the initial tips for any business to design brand identity marketing strategies and define how their entire business management will be implemented.
Your clients can’t please everyone: define their brand’s focus and personality
Starting from this statement that business should be directed to those who actually show interest should be the ideal of every entrepreneur. Finding a business focus point is crucial since this will serve as the basis for all brand creation and communication processes with the target audience.
There are some branding exercises that you can do to find the answers to focus on your client’s brand personality:
- What is their brand’s positioning in their market?
- What is their brand purpose? What are they trying to achieve?
- What words would they associate with their brand?
- What value can they bring, and what sets them apart from the competition?
In all these points, you can see that the focus is actually on the value proposition of the brand together with the message to be conveyed.
Next step.
Choose a company name
It may seem a little old-fashioned to mention this, but the name is as essential as its operation, products and services, and even its customers. Only with all of this defined will your client be able to start all the steps above and those that will follow.
Create the slogan
An attractive slogan is valuable, and the more widespread it is, the better. The slogan should be uncomplicated, short, catchy, and make a strong impression.
Some approaches can be followed for this creation:
- They need to state their value
- Create metaphors
- Encourage positive attitudes (NIKE’s, Just do it is invincible!)
- Create rhymes
- Make their audience identify with their brand.
Define their brand’s visual and sensorial identity
It’s not just one strategy that is applied and has absolute strength. Everything matters, from the name they choose, a slogan, knowing their target audience, and the strategy of their competitors. Everything matters and comes into play.
Now it’s time to deal with their brand’s visual (physical and virtual) and sensory appearance.
Choose the colors, fonts, patterns, textures, scents they think match their business, etc.
Get a professional logo designed.
Logo creation is one of the last steps, so don’t rush this process. We know that your clients want to visualize the birth of their brand but do it correctly so that you don’t have to rework it. Know everything you need to design a logo for their business, and with the help of highly qualified professionals, it will be easy and easy to complete!
Define the mission and the purpose of the business
Visual appeal is also fundamental to give life to your client’s website, but as we said initially, it’s not only brand identity. How do they intend to market their company? The digital transformation is more evident every day, and e-commerce is on the rise, and there is no point in having an average website. At Rocket Driver, we can help your clients with a stellar, beautifully designed state-of-the-art website with our White Label Web Design Services.
Benefits of developing a strong brand identity
More than anything, brand identity will enhance your client’s company value in many ways:
For customers
Customers are an essential part of the growth of any business. Brand identity will weigh heavily on the potential consumers’ power of choice. What’s more, it brings benefits such as:
- Customer loyalty;
- Client prospecting;
- Brand valuation;
- Brand consistency.
For market segmentation
Your client’s business will gain visibility, and not randomly, but in a targeted way. Because of their brand identity, those who really are interested in their business will look for what they have to offer.
We are sure that this article will bring some light on different aspects to consider, and we believe that planning is the best way for a business to succeed. That is why we provide services and technological solutions for this goal. Keep an eye on our blog, and see you soon!