Actionable Strategies To Grow Your SEO Agency (No Matter What Size You Are Right Now)
If you want your SEO agency to become seriously profitable, you need to scale. But how do you go from a single employee (you) all the way up to a company doing more than $40,000 per month in business?
You’re about to find out. In this post, we take a look at some of the actionable strategies you can use today to grow your agency, win more business, and generate the income you want.
Be Super Niche
In crowded markets, like the SEO space, finding a niche is critical. You want to be known as the SEO agency that provides a specific type of service.
Here are some examples of headlines that show what we mean:
- We assist elite personal trainers find clients in Baton Rouge
- Personal injury law firms use us to rank number one for search terms
- Get bespoke online pet food SEO from experts who understand the market
You’ll notice that all of these are very specific. That’s intentional. Remember, many clients want to go to local agencies who know their areas and industry. If you’re offering exactly what they are looking for, they are more likely to choose you.
Failing to be niche comes with costs. Even if you target more of the market, your message will be diluted. Worse yet, your website will wind up looking exactly the same as everyone else’s, leaving clients wondering why they should ultimately choose you.
Offer A Case Study
With so many methods for marketing your SEO agency, you can easily find yourself lost in them. There’s Facebook, PPC, Google, and, now, TikTok. But as any seasoned veteran of the industry will tell you, it’s often the simplest strategies that are the most effective.
Take case study presentations, for instance. Here, you give a presentation, perhaps with the help of slides, showing how you helped a client boost their ranking or increase their revenues. For instance, you might choose a title to draw people in, such as:
- How we got a business on the first page of Google search results in less than three months
- How our SEO services doubled sales revenues for our client in under a year
- Why businesses choose our SEO agency to generate $50,000 a month in additional sales
Once you have a title, you need to explain what you did and then provide a call to action at the end. Run through your strategies (without revealing all your secrets) and then offer to do the same for the person watching. It’s a simple formula, and it works.
Pitch Audits
Trying to get clients to buy SEO packages upfront can sometimes be challenging. In many cases, they won’t understand why they need them.
That’s why an SEO audit is such a good strategy for winning customers. With an audit, you’re doing two things:
- You’re showing customers that you take your time and are willing to learn about their business’s needs in-depth
- You’re collecting evidence that might indicate failures in their current SEO strategy and how they could improve them.
For instance, you might say something like:
“There’s no need to buy out SEO packages immediately or sign up for our services. In fact, we would prefer to conduct an SEO audit first. This gives us the opportunity to find out more about your current situation so that we can make sensible recommendations.”
In other words, you’re saying to the customer that you’re not looking for them to commit. Instead, you’re trying to determine whether your SEO services will actually benefit them.
This way, you align yourself with the needs of the client. You avoid making them feel like they’re on the end of a hard sell.
Use White Label SEO
Clients will sometimes be so impressed with your services that they make large orders or ask you to provide additional services. When this happens, you can feel a little overwhelmed. You’d love to fulfill their requests, but you know you can’t because you don’t have the resources or networks set up.
That’s where white label SEO comes in. A White Label SEO Agency will do all the work on your behalf, and your client will never know the difference. Because they are wholesale, they work at scale, meaning that no matter how many articles or links your client’s request, the white label agency can still fulfill them.
Rocket Driver offers a range of features designed to help you earn huge profits while avoiding the lion’s share of the work. The benefits of our white label SEO include:
- Flexible features – use us for hundreds of clients if required
- Wholesale pricing – low-cost pre-built and customizable SEO packages that suit your client’s needs and budgets
- Professional services – full customer service support for all our white label activities, all confidentially and discreetly administered
- Easy set-up – just log in to our system, tell us what you need, and we’ll provide the advanced reporting and analytics required to keep track of progress
Raise Your Prices
Imposter syndrome is a major issue. It’s something that practically every SEO agency suffers from, particularly those just starting out. You might not believe that you have real value in the marketplace.
Whatever you’re currently charging in the marketplace right now, double it. Look for opportunities to increase your take. Don’t be afraid to charge high prices.
Turn Your Agency Into An Assembly Line
Lastly, growing SEO agencies treat their processes like an assembly line. Instead of approaching each project bespoke, they go through the same set of procedures every time.
Of course, this doesn’t mean that you can’t iterate. Nor does it mean that the content of every client’s campaign will be the same. However, it does mean that your methodology will remain constant. The more repeatable you can make your processes, the more solid your business model will be.
Turn Your Agency Into An Assembly Line
Lastly, growing SEO agencies treat their processes like an assembly line. Instead of approaching each project bespoke, they go through the same set of procedures every time.
Of course, this doesn’t mean that you can’t iterate. Nor does it mean that the content of every client’s campaign will be the same. However, it does mean that your methodology will remain constant. The more repeatable you can make your processes, the more solid your business model will be.