SEO efforts can yield slow results—off-page backlinks and on-page website changes can take months to be reflected in the SERPs. Monitoring the right Key Performance Indicators while waiting for the search engine to crawl and index the website is the best way to avoid wasting money, time, and effort on something that isn’t driving desired results.
Agencies use different KPIs related to winning and failure to identify ways to redirect focus and find opportunities for improving conversions, sales, and other SEO-related metrics. While some KPIs are timeless and will always be relevant, others keep emerging as SEO algorithms, and best practices continue to evolve.
Regular evaluation of SEO KPIs is crucial to ensure your agency is gauging them accurately for clients in 2023. If you’re finding it confusing to determine which KPIs you need to track to see a comprehensive snapshot of your client’s SEO campaign progress, Rocket Driver has got you covered.
The leading white-label reseller agency offers a broad range of digital marketing solutions to help agencies help their clients stay ahead of the curve. Their professionals use innovative white-label agency tools to measure metrics that give an overall view of the efforts your agency has made for them. They can also help identify issues and opportunities before they become problems. Call now!
What Your Agency Needs to Know About SEO KPIs for 2023
Search Engine Optimization KPIs refer to Key Performance Indicators for specific SEO strategy objectives. They work as a control system that can help agencies identify the tactics that work and rule out the ones that don’t. They can use KPIs to track particular SEO objectives, set benchmarks, and measure the performance and progress of marketing initiatives.
The Importance of SEO KPIs for 2023
KPIs provide an overview of search performance. The data allows tracking search traffic, which is highly impacted by seasonality, technical issues, and algorithm changes. A rise or drop in traffic can help identify the reasons and allow your agency to prepare more precise and tailored strategies for different clients.
SEO KPIs also help find new growth opportunities for your client’s business. Different SEO analytics can help get critical data that can, for example, help you find out what keywords work best for a client or the backlinks that bring more referral traffic. This is also helpful for filling the gaps in the content strategy because it allows learning what content style and form performs better or what a particular client’s target audience is most interested in.
Ultimately, KPIs are great for baseline comparison. Your agency can track the client’s KPI to measure progress and set goals to improve, expand, and grow. They serve as a point of guidance and comparison at different stages. However, some SEO KPIs are more significant than others in today’s competitive digital landscape.
#1- Organic Traffic
Representing up to 56% of the total web traffic, organic traffic refers to the number of people who visit the website from an organic impression, i.e., a non-paid search engine result. It’s an important SEO KPI since it represents how effectively a client’s website generates clicks and ranking in the SERPs.
Insights about organic traffic can be analyzed in different ways. Monitor the visitors’ location, the traffic on unique pages, and the mobile vs. desktop mix. The metric will help SEO specialists better understand the content that resonates with the audience and how the website traffic grew over time.
#2- Keyword Rankings
This SEO KPI refers to the position of a client’s page on the SERPs for particular keyword searches. It tracks, highlights, and measures the effectiveness of your agency’s SEO strategy to drive search traffic to a client’s website.
Keyword ranking is an excellent market for gaining insights into the progress of rankings for the current keyword strategy. They also help uncover the opportunities to rank for new keywords. The metric shows the overall performance of a website and its content in search rankings.
The higher your client ranks in the search engine pages, the more traffic they’ll get. Therefore, this important marketing KPI is important to monitor because sometimes, even a minor increase in keyword ranking can impact the business’s bottom line.
#3- Organic Click Through Rate (CTR)
CTR is a KPI that measures the ratio of the total number of visitors who view the search results with the clicks on a website’s link. High traffic means high CTR, but it’s also an important ranking signal used by search engines across the board.
Organic CTR is a step ahead as it helps impute the percentage of organic impressions and how often the users choose to visit a particular website over other competing sites in the SERPs. Higher organic CTR, therefore, signifies that the snippet preview and headline are positioned effectively to garner clicks.
Lower CTR is a signal that the content posted on a client’s website or the headline needs to be tweaked to address the true intent of keywords. When the crawlers think the content on a website doesn’t meet users’ expectations, the ranking on SERPs will dip.
Tracking this CTR KPI will help your agency determine why the high impressions might not convert into high traffic. SEO and content specialists recommend taking inspiration from top-ranked results and ensuring the meta and title tags are the appropriate length and will be displayed correctly.
#4- Bounce Rate
This KPI helps measure the percentage of visitors who clicked your client’s website link but bounced without exploring further. The metric is considered important by search engines as a ranking factor, so it should ideally be less than 60%, depending on the industry your client belongs to.
A higher percentage could indicate the content on the web page isn’t relevant to the search query. The metric can be monitored through Google Analytics to identify the ones that result in high rates to try unique approaches to identify ways to reduce it.
#5- Domain Authority
This SEO KPI helps predict how well a site ranks on the SERPs. On a scale from 0 to 100, a higher number indicates the greater ability for a website to rank. Domain Authority can be calculated using several SEO factors, such as link-building velocity, backlink number and quality, and on-page SEO signals.
The valuable metric helps track the SEO progress but doesn’t directly impact optimization efforts, website perception being the only exception to this rule. Domain Authority is a tool used by SEO experts because low ratings can make a site seem illegitimate. Meanwhile, a high DA rating can help drive greater interest in link-building and partnership opportunities.
#6- On-Site Performance
Besides content quality, monitoring the website’s performance is also critical for success. In 2023, track KPIs like crawl errors, page speed, and index coverage problems to ensure all visitors can interact with your client’s website as intended.
Return on Investment is another SEO KPI white-label digital marketing reseller agencies like Rocket Driver track to ensure the SEO strategy they curated for a client has a pathway toward profitability. Their experts use many KPIs to puzzle the pieces and look for improvement areas in an SEO strategy.
Different metrics produce either a positive or negative signal, which can inform your agency’s next steps for a client. It can give insights into places where the attention must be focused and indicates improvement factors and changes needed to achieve clients’ business goals.
If you need help, you can outsource the task to Rocket Driver to put your client on the path to SEO success in 2023 and beyond. The agency uses innovative white label agency tools and utilizes the latest analytics to identify improvement areas before devising strategies to help clients stay on top of their digital marketing game.
Call now to learn more about their white label marketing solutions. The company has received positive reviews for white label, graphic design, SMS marketing, SEO, content marketing, social media, web design, reputation management, and more.
You can also request a demo with the company’s genius Tom Lombardi to experience the true difference in your bottom line when your clients are satisfied with measurable results of strategies based on evolving algorithms and best practices.