Search engine result pages are increasingly becoming crowded, making it difficult to rise above the competition. However, there are many tactics marketers can use to make a client’s listing more visible in the search results, increasing the odds of users visiting their website.
With Google’s primary goal being to provide searchers with a positive user experience, the algorithms are becoming more complex by the minute. SERPs have also become increasingly sophisticated, enabling snippets, carousels, and other features.
While Neil Patel reveals that currently, less than 1% of companies with an online presence take advantage of the trick, updating the web page with FAQs and adding the FAQ schema to the code could be the key to dominating the search results.
The hack helps improve a website’s authority and boosts brand visibility and awareness as well. When properly marked up, FAQ schema markup increases the eligibility of making it Google’s rich search results organically.
Talented marketers worldwide are using the FAQ schema to their benefit, owing to its incredible effectiveness. If you’re trying to increase the CTR for a client to drive more organic traffic, FAQ schema is a great place to start.
Wondering how to implement the FAQ schema markup in your SEO strategy? Experts at Rocket Driver are here to help. Book a demo to learn how our white-label agency tools, software, infrastructure, and cost-effective digital marketing solutions can help your business become one of the top agencies in town.
Let’s Begin with the Basics: What’s a Schema Markup?
As a powerful yet sinfully under-used piece of code, schema markup or structured data helps improve a website’s presence in the search results. The code can be placed on the client’s website to enable search engines to return improved results for users.
When search engine crawlers index web pages, the content may show up when a user makes relevant queries. Schema markup essentially provides context to the content and removes the guesswork search engines do during the crawl by helping them interpret and categorize the content.
Besides providing a link to the website, rich results also display vital information like customer reviews, product prices, and much more. The code also helps determine how a page’s listing appears on the SERPs.
What’s a FAQ Schema?
This refers to a specific type of schema markup that deals with FAQ pages. FAQ schema tells search engines when the pages comprise FAQ sections. When FAQ schema is added to the code, it helps the listing stand out on the crowded results page.
Search engines display FAQS with the relevant question-answer markups when a site incorporates the FAQ page tag. Answers to frequently asked questions appear as dropdown bars that reveal information when a user clicks on them.
#DidYouKnow: While FAQ schema can be implemented on almost all types of websites, whether it’s an e-commerce, informational, or local service page, structure data isn’t helpful for sites where visitors provide multiple answers on a dedicated forum.
Choosing Between FAQ and QA Schema Markup
FAQ schema markup tells Google that the webpage covers frequently asked questions. Two questions will be shown by Google below the listing. It’s very convenient, even for someone with limited programming experience.
Meanwhile, the QA schema allows users to contribute several answers before the best one is voted out. The code offers rich result cards under the SERP, showcasing all answers and highlighting the one voted as the top answer.
Benefits of Adding FAQ Schema Markup
#1- Enhanced Listing Size
FAQ schema allows a business to dominate more digital space in the SERPs. It helps expand the search presence, making it easier to catch the attention of searchers while also pushing competitors’ listings further down, potentially to the second page of the results.
#2- Interactive User Experience
Clickable FAQ snippets allow readers to zoom in on the relevant question or uncover insights a page offers before exploring it further. It’s like allowing them to test-drive a page so they can confirm its credibility and relevance before interacting with it. The convenience improves the user experience, establishing the website as high-quality in the eyes of the target audience as well as search engines.
#3- Establishing Webpage Relevance
In crowded SERPs, product pages are often frustratingly similar to those published by competitors.
The problem of lacking uniqueness can be solved with FAQ content, where you can add useful information with targeted keywords without distracting the shoppers while still helping prospects find answers to any questions, stopping them from converting.
Unique content will increase webpage relevance and authority, helping them rank better in the search results.
#4- Improve Content on Thin Pages
Sometimes, webpages don’t have original or enough content. For instance, city pages often have similar content, which increases the risk of them being considered thin content, as these pages have little information unique to other web pages. You can add unique content to pages with FAQs to avoid the problem of content duplication.
#5- Boost in Conversions
Frictionless user experiences are key to encouraging them to take the desired action. With people hardly having the time and patience to skim through bulks of paragraphs, FAQs can provide a discrete way to add content that doesn’t distract prospects.
You can hide answers behind a ‘click for more’ link, allowing you to shrink the space occupied by the answers and questions. It doesn’t slow down motivated prospects and makes the website more eligible for improved listing in the SERPs.
The Best Questions to Answer on FAQ Pages
Relevant questions with insightful, unique, and precise answers are the key to making FAQ sections effective. You can search for topics relevant to the client’s business and check out the ‘people also ask’ section to determine other common searches. The list keeps growing as you interact with it, making it a great way to build the client’s FAQ tabs.
Google’s autocomplete feature is also useful in determining what and how audiences are searching online. You can also use the keyword generator tool or gain insights from online forums like Quora to understand what users want to know.
FAQ Schema and Voice Search
FAQ schema helps voice search users find a business quickly and efficiently. Recent stats show Alexa users have increased significantly in the US alone, with Google and Apple both experiencing a boost in online users who prefer voice search. Don’t miss the chance to help these users discover your client’s website.
Voice search also benefits accessibility and enables mobile users to find a business on the go. Owing to projections that highlight over half of the searches on Google are likely to be voice-based in the future and that answers to voice search queries are mostly taken from featured snippets, you shouldn’t underestimate its importance.
Adding FAQ schema to the client’s site increases the chances of the content getting featured in the snippets, which further improves the chances of the business getting featured on voice search.
Partner with Rocket Driver to Drive Impressive Results
Our white-label reseller agency has over a decade’s worth of experience helping agencies fill their client’s sites with engaging content, including effective FAQs. You can rely on us for a range of white-label digital marketing services.
Our professionals can help build a responsive website from scratch, write engaging content, and optimize elements to ensure a wider reach. Our white-label digital marketing agency also offers affordable SMS marketing, social media management, graphic design, sales funnel marketing, listing optimization, and other marketing solutions.
Like to manage things on your own? Schedule a consultation with us to explore our innovative white-label agency tools. We’ve helped many agencies scale like Fortune 500 companies with AI-driven, automated client portals, billing systems, partner portals, and sales intelligence tools, among others.