Creating a high-converting landing page is pivotal to the success of the digital marketing strategy your agency created for a client. After all, the traffic and lead generation efforts are targeted toward driving more customers to it.
Although functionality and ease of navigation are important, the entire marketing effort will be moot when the leads don’t convert successfully. The solution? Research reveals that over 94% of marketers believe videos for marketing campaigns play a crucial role in the strategy’s success.
Consumers everywhere are accustomed to watching video content online, whether on a product page or social media. But do videos kill or ignite conversion? Plenty of evidence suggests adding videos to landing pages is excellent for boosting conversions.
Google statistics show that how-to videos dominate the market and are even more popular than gaming or music video formats. It was found that audiences tend to remember 96% of the message shown in a video compared to 10% of text-based campaigns.
Meanwhile, videos help boost conversions by over 27%, as people would rather watch a video about a product than read through its features. Furthermore, 97% of respondents in a survey agreed they found videos very helpful when making online buying decisions.
Considering how videos can make or break sales for a huge chunk of customers, there’s a strong relationship between on-site marketing videos and sales returns. But creating an ideal and engaging video landing page can be tough for some.
Rocket Driver understands the engagement criteria and rules all customers unconsciously seek. Our team of professionals can help create an effective and remarkable landing page with a design that grabs all the attention needed to convert leads into loyal customers.
For agencies eager to boost their sales and enhance their bottom lines, don’t hesitate to contact us for a demo! Tom Lombardi, the esteemed co-founder of our white-label reseller agency, will graciously guide you through the numerous advantages awaiting your agency upon partnering with us.
Top Seven Video Optimization Tips
Tip #1- Focus on Mobile Optimization
Over 60% of global web traffic is generated from mobile devices. This implies a huge chunk of the total web traffic from the ads comes from smartphones. Landing page optimization for mobile is a crucial part of any competent marketing campaign in the contemporary digital space.
When adding videos to the landing page, it’s recommended that you include transcripts, captions, metadata, and other components to help Googlebot crawl and rank the page.
However, the user experience, loading speed, and third-party content embedding can result in poor Core Web Vitals scores, which can harm the ranking and conversion rate success. Therefore, it’s best to consult web designing and development specialists at Rocket Driver instead of making an uninformed decision.
Tip #2- Avoid Auto-Play
While convenience is a huge factor when it comes to user experience, no one likes auto-play! Most people consider auto-play invasive and bothersome, especially when they had no intention of watching the video.
It’s recommended to avoid auto-play for video marketing entirely. If you think the audience must watch the video on the client’s website at all costs, consider trying the silent full-screen option where viewers can watch the video in the background.
Tip #3- Customize Thumbnails
Thumbnails for videos are an incredible means of advertising on their own. Basic or shabby thumbnails mean visitors will scroll past the content. Meanwhile, inspiring, cheerful,and attention-grabbing thumbnails are known to profoundly increase video engagement rates. Create exciting and invigorating thumbnails that encourage visitors to interact with the clips.
Bonus Tip: Avoid clickbait at all costs and make sure the thumbnails are relevant to the content as well as aligned with your brand image. Even if the clickbait works, it erodes trust and hurts your brand reputation.
Tip #4- Grab the Attention in Under Ten Seconds
According to research, the first ten seconds of videos are crucial for grabbing viewers’ attention. These ten seconds help determine whether prospects will continue watching the clip or optout without experiencing the services offered by your client’s business.
Facebook statistics reveal viewers who interact with a clip for three seconds usually continue watching it for about ten more seconds. While the window is tight, if the video clip retains viewers’ attention, they’re more likely to engage for two to three more minutes, after which the engagement declines sharply.
Therefore, the marketing video openers must begin with intriguing lines and engaging content that persuade viewers to explore further. One approach can be to demonstrate all the benefits of the products early and dive into pain points and how the business is trying to solve the problem with high-quality services.
Tip #5- Add Closed Captions
As the biggest video platform, YouTube recommends adding closed captions to all videos. This helps improve accessibility and allows people to watch videos with the sound off. Providing subtitles to the video will appeal to the growing audience, transforming an ordinary video into an effective engagement resource.
Tip #6- Video Placement
Don’t take video placement lightly! While there’s no rule of thumb for the best practices because all pages and products have distinct characteristics, A/B test and experiment with different layouts to see which works best.
SEO experts recommend using video clips prominently on the client’s landing page if you want the bots to index it and potentially generate a rich snippet. Prominent videos help boost engagement by over 50%. Moreover, repeating videos in the product carousel as well as lower on the page often improves their performance.
Tip #7- Call to Action
In-video CTAs are crucial as they guide visitors about the relevant next step in the customer buying journey. You must invest resources into creating videos that lead prospects into the sales funnel with detailed instructions about the next step. You can use graphic end screens or verbal messages.
Alternatively, add links to the client’s landing page to the description on YouTube to turn the video into a traffic driver. Videos found in the discovery channels also increase brand awareness and boost organic traffic for the landing page. Therefore, make sure to provide contact details and make it easy for viewers to follow the CTAs directly.
Using AI-powered chatbots and communication technologies can be beneficial for engaging leads during off-hours without requiring direct team involvement.
Increasing overall traffic, engagement, and conversion rates are integral to the online success of any business today. Let Rocket Driver’s maestros handle all the marketing efforts for your clients at ultra-low rates so you can make their sales soar to new heights.
The experience and expertise of our professionals, combined with unlimited access to our white-label agency tools, allow our partner agencies to grow and scale like Fortune 500 companies. Call 212-548-4433 for more detailed information about our white-label solutions.
As a prestigious white-label digital marketing agency, we take pride in offering ultra-low-priced SEO, content marketing, social media, reputation management, web design, SMS marketing, business listings, sales funnel marketing, and graphic design services.
Consider setting up a one-to-one consultation, so the proactive team at our white-label reseller agency in NYC can help you amp up conversion rates and rankings for clients with the help of proven video optimization tips and best industry practices.