Google is constantly coming up with new updates to deliver helpful information to its users, and recently it upgraded the concept of E-A-T by introducing an additional “E.” The updated acronym E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. In addition to introducing Experience, Google is also placing more emphasis on the Trust factor in its updated Search Quality Rater’s Guidelines.
As an SEO agency, you must be familiar with E-A-T and how it’s used to optimize YMYL websites.
In this blog, we will explain how this additional ‘E’ will affect your current SEO practices and some other crucial aspects of this update. Being a leading white-label SEO outsourcing agency, Rocket Driver helps other agency professionals formulate strategic plans with attainable objectives that bring desirable outcomes for their clients.
You can consider partnering up with our specialists to create the ideal SEO strategies that are in line with Google’s latest updates.
E-A-T-T and How it Affects Your SEO Practices
Google regularly updates its Quality Rater Guidelines to ensure that users receive high-quality, relevant information. Initially, E-A-T only had a few mentions in these guidelines, but now Google has dedicated a section for E-E-A-T, showing how important these factors are for ranking your client’s websites.
With the addition of experience, the content quality of your client’s website will now be evaluated by understanding the extent to which the author/creator has first-hand, live experience in the niche. Google algorithms can identify whether the content is written by an experienced individual, and then rank the websites accordingly. Moreover, it will prioritize content that is written by an individual who has experience in the niche over content that fails to make any connections.
In addition, Google suggests keeping Trust at the center of your SEO practices, referring it to as the most important factor of the E-E-A-T update. Regardless of a page’s authoritativeness, it will have a low-quality score if it fails to deliver trustworthy content. Websites need to add high-authority backlinks, factually accurate content, and customer testimonials to gain their users’ trust.
Which Websites Need E-E-A-T
While incorporating E-E-A-T in all websites is ideal, it is a crucial requirement for YMYL (Your Money Your Life) websites. Information published on such websites has a significant effect on readers’ finances, success, happiness, and well-being, which is why Google requires you to strictly adhere to quality guidelines with these sites. This ensures that your client’s website is reliable and trustworthy.
Ideally, you should ensure Experience, Expertise, Authoritativeness, and Trustworthiness in all websites to establish a positive reputation for your client in their respective industry.
If you need assistance in developing high-quality content for your client’s website, you can avail our white-label content & copywriting services. Our team has many years of experience creating authoritative and unique content that will help your client earn their audience’s confidence and trust.
How to Improve E-E-A-T
Adding an Author’s Bio
YMYL sites contain sensitive content and Google requires it to be drafted by experienced and trustworthy authors. The quality guidelines clearly state that you need to clearly indicate where this information is coming from, and adding an author’s bio to your client’s website (wherever possible) will help algorithms see that the content comes from a reliable source.
These guidelines also require websites to mention clear contact information and customer service details for visitors. You can add these details in the header or footer of each page. This will lead to increased engagement on your client’s website and Google will push it higher in the SERPs.
Update or Remove Low-Quality Content
Google calculates the E-A-T score of all individual pages and posts on a website to determine the final E-A-T score. Even a single post with low-quality or outdated content can affect a website’s quality score and ranking. This is why we recommend that SEO professionals be careful about every post that is on their website and remove/update poor-quality content.
At first, this may reduce a website’s traffic, but a higher E-E-A-T score will bring fruitful results for your client in the long run.
Work on Creating a Brand
Enhancing the About Us page of your client’s website can help build their brand. You should mention all the publications they’re featured in, add relevant certifications and awards, and other crucial information that gives additional insights to Google.
Trust Rocket Driver for Exceptional White-Label SEO Services
Rocket Driver empowers your agency with highly trained and educated experts in the SEO and content marketing industry so you can produce websites with high E-E-A-T scores. Here’s how we incorporate E-E-A-T in your client’s content when you sign up for our services:
- Provide experienced professionals and subject matter experts to create valuable content for your client’s website
- Add SEO-friendly author profile pages mentioning their experience and qualification in detail for visitors
- Include certifications, affiliations, etc., to relevant pages
- Ensure the content uses high-domain sources with clear hyperlinks and credits
- Earn backlinks from reputable websites to ensure accuracy
- Update statistics and broken links regularly
As a result, you can improve the quality of your client’s website and ultimately push it up in the SERPs.
Established in 2011, Rocket Driver is the most trustworthy white-label SEO agency and we take pride in supporting agencies so they fuel their client’s business growth.
Besides SEO, our white-label digital marketing agency also excels in graphic design, web design, business listings, reputation management, SMS marketing, and many other exclusive services offered at competitive rates. You can contact us to discuss more details or book a one-on-one demo with one of our founding partners, Tom Lombardi to learn how our innovative tools, software, expertise, and infrastructure can help your agency.