Video content has a certain allure to it. When produced and marketed properly, the medium’s digestibility and popularity glue viewers to the screen. The possibility of virality offers many further perks to businesses. According to research, users retain 96% of a message watched on video compared to only 10% of readable text.
However, with two of the world’s biggest video-sharing platforms vying for consumers’ attention, it’s vital to recognize which platform to invest dollars and efforts in.
While YouTube is a mature video-sharing platform, it’s hard to ignore the buzz surrounding TikTok. Both sites offer incredible opportunities for businesses to connect with the audience through engaging, creative video content.
With so many unique features, choosing the right for each client can be tough. However, understanding the marketing opportunities, unique audiences, and algorithms can help make the right decision. You can also decide to add both to the digital marketing strategies of clients, depending on their unique needs.
But with limited budgets, you’ll probably need to prioritize the best video-sharing platform. If you’re having a hard time juggling between different algorithms employed by each of these platforms, Rocket Driver experts can help you develop and implement tailored social media strategies according to the business goals of all your clients.
The dedicated content and social media experts at our white-label reseller agency are equipped with the latest tools, expertise, infrastructure, and technologies needed to help your client’s business grow its social media presence tenfold. Partner with us to free up your tied resources and refocus efforts toward scaling your agency like Fortune 500 companies!
TikTok vs YouTube: A Head-to-Head Comparison
Demographics
YouTube boasts a global user base of over 2 billion people, with over 95% of internet users surfing the video-sharing platform. It includes all genders and age groups. 43% of Baby Boomers, 76% of millennials, and 78% of Gen Zs visit YouTube daily.
Meanwhile, TikTok stats confirm it’s a platform for Gen Z! Over half of Gen Z users are on TikTok, and 47% of them use the platform daily. Surveys further show that the video-sharing platform is also picking up steam with other age groups.
While TikTok’s user base is increasingly diverse, it’s more popular among younger female audiences. The global platform is available in over 75 different languages in 150+ countries across the globe.
Content
YouTube gained immense popularity, making it the unofficial platform for long-form content. From 2-hour podcasts to hour-long workout videos and product comparisons, you can find it all on the best video-sharing platform.
However, the platform has now also gained popularity for short-form content. And 33% of marketers are already leveraging this video form to create short videos with musical overlays. YouTube enables marketers to play with unique content on the same platform.
Meanwhile, TikTok is a short-form powerhouse for ‘snackable content’ popular among millennial and Gen Z audiences. Initially, the platform allowed 15-second long clips. But now it has moved a step forward to become one of the best video-sharing platforms by expanding the limit to 60 seconds.
Marketers have more room to experiment with unique concepts recorded natively on the TikTok app. Research shows that short-form videos engage consumers 2.5 more times than long-form videos.
Adverts
Both video-sharing platforms offer many unique advertising options for marketers looking to spread the word about a brand by increasing visibility and engagement.
YouTube advertising allows marketers to grab the attention of users with many types of ads. These include overlay ads, bumper ads, non-skippable ads, discovery ads, and TrueView ads, among other options.
Meanwhile, when it comes to TikTok, you have many options for paid ads, such as TopView ads, brand takeovers, branded hashtag challenges, branded effects, and in-feed ads. The purpose of ads on both video-sharing platforms is to improve brand exposure, drive clicks, increase organic traffic, and maximize leads and conversions. Some types of ads also allow the creation of a CTA button for higher visibility and impressions.
How to Choose the Right Video-Sharing Platforms for Your Client’s Business
Both video-sharing platforms are home to niche audiences. Depending on where your client’s target audiences spend more time, the decision could be swayed toward one platform over the other.
In addition, TikTok is better suited for bite-sized content where you want to engage younger audiences. It could be anything from trendy life hacks or tutorials that are easily digestible. Meanwhile, YouTube is home to more comprehensive how-to tutorials that are in-depth and long-form instead of quick explainers that are more commonly appreciated by TikTokers.
If your goal is to enhance brand visibility, bumper ads and in-video ads on YouTube might work better, especially because some of them can be non-skippable. Your client’s advert will be guaranteed a specific time slot to grab the audience.
However, TikTok offers more opportunities for brand engagement with advertising options that encourage users to interact with the business more than traditional video adverts. People can also create user-generated content for campaigns that further motivate them to engage.
Take Over the Best Video-Sharing Platforms with Rocket Driver
We’re an exclusive white-label reseller agency helping business agencies build a robust online presence for clients on the platforms that are more suited to and profitable for them. Whether it’s YouTube or TikTok, our social media and content specialists will devise tailored strategies to connect your clients with the right target audience.
From SEO to social media, reputation management, and content marketing, our white-label outsourcing agency offers it all. Our sales funnel marketing, business listings, web design, SMS marketing, and graphic design services also help agencies provide consistent outcomes based on objective insights.
We’ve got your back for top-notch white-label marketing solutions that you can streamline to drive traffic and revenue for clients without worrying about anything! We utilize the best white-label agency tools, infrastructure, and software to help you get quality services at ultra-low rates!
Reach out to learn what our strategists can do for you! We’ve helped many agencies reach new heights of success over the years and will be pleased to assist you with your goals as well. Book a demo now to experience the Rocket Driver Difference.