Marketers build websites to be visited by the target audiences. However, visits can mean diverse things for different websites. For instance, traffic on social media can be a source of income from adverts, while traffic translates to sales for e-commerce websites.
Some people visit websites for information, while others want to feel connected, inspired, and entertained. Even if a website doesn’t sell anything, it can help the content of a brand get the eyeballs needed to succeed. Because in search engine terms, ranking equals traffic, which results in increased sales.
A dip in website ranking would therefore result in lower organic website traffic and decreased conversions. Whether you’re an SEO professional, digital marketer, webmaster, or owner of a small-scale agency, Rocket Driver’s team can help you investigate the problem and devise strategies to get things back on track.
If you need assistance in diagnosing and addressing website traffic dips, call (212) 5484433 right away! Our experienced team will walk you through a multitude of ways our white-label reseller agency can help your business thrive.
Our white-label agency tools, infrastructure, and experts are all you need to address issues causing a dip in your client’s organic website traffic. To benefit from our exclusive ultra-low prices, start a white-label partnership now!
Dips in Organic Website Traffic: Four Common Reasons and their Solutions
Reason #1- Updated Algorithm
In this fast-paced world, search engines like Bing and Google are not just lounging around. They are always on the lookout for ways to improve the search experience so users can be happier and more satisfied, leading to increased market share and loyalty.
Search engines frequently update the algorithms to achieve this. However, this can decrease or improve a client’s website ranking while impacting the organic website traffic. If the updated algorithm results in the client’s website moving from page one to two for competitive keywords, it can dip the traffic significantly. This is because only 23% of people go to the second page of the SERPs.
Solution: Although you cannot alter the algorithms, be proactive about adapting the online strategy to account for the latest updates. Moreover, schedule a consultation with the pros to discuss whether a cross-channel marketing strategy can help your client’s business earn organic website traffic from multiple sources, including social media, paid ads, and email.
If you’re sure the algorithm update causes the traffic drop, go through it to investigate the highlighted changes and audit the client’s website to come up with a strategy to fix elements that can help improve the ranking.
Reason #2- HTTP instead of HTTPS
With the growing importance of online security, unsecured websites often experience significant drops in traffic. In comparison to HyperText Transfer Protocol (HTTP), Secure HyperText Transfer Protocol (HTTPS) transfers and encrypts user data safely.
Google’s 2014 announcement confirms HTTPS serves as a ranking signal for search engine algorithms. To improve cybersecurity, many internet browsers now alert users with a full-page notification when a site uses HTTP rather than HTTPS to redirect them ‘Back to Safety.’
So websites with HTTP often experience website traffic dips as well as fewer sales. Unsecure websites make users skeptical about moving forward with online purchases.
Solution: If your client’s website still uses HTTP, hire an experienced developer before the organic website traffic paves the way for further losses. A trusted white-label web design and development team can help restore the client’s site’s traffic fast by installing and activating the SSL certificate, which takes a few days.
Our experts will also make arrangements to redirect search engines and users to the secure version. Without the redirect, users and search engines find it difficult to access the website, which can hurt the SEO efforts because of poor user experience.
Reason #3- Outdated Keyword Strategy
An obsolete keyword strategy can result in a consistent traffic drop. Companies that don’t review their keyword strategy frequently fail to realize that people and their search habits evolve rapidly.
For instance, Google Trends revealed how shopping and search habits change. Before iPhones took over the world, users usually searched for ‘cell phones.’ But now, people search for ‘smartphones.’
Not adapting to such changes in the relevant industry means risking valuable organic website traffic. When the content on your client’s website doesn’t seem useful or relevant to the people or search engines, the search result rankings will automatically dip.
Solution: Keyword strategy audits can help rule out generic or outdated keywords. You can use the insights to research alternative keywords and revise the content to add value to it. While this process is resource- and time-intensive, the high ROI is well worth the investment.
Partner with our white-label reseller agency to outsource the task to us! Our qualified professionals can research keywords and new content topics to enhance SEO and content marketing outcomes.
We can also remove duplicate content that can otherwise provoke Google to penalize the client’s website. The search engine considers content duplication a black-hat practice, which can hurt the rankings or even lead to the site being removed entirely from the index.
Reason #4- Irresponsive Web Design
Many older website designs don’t consider optimization, which often results in website traffic dips. Redesigning it with a professional, modern, and refreshed look can improve the user experience, leading to an increase in the bottom line.
Don’t forget to utilize SEO. Sometimes agencies make the mistake because they understand how to create a usable and attractive website but don’t recognize the importance of SEO in web design.
Replacing existing web pages with new ones without setting up a 301 and 308 redirect, updating page content with un-optimized meta descriptions, title tags, and overall content, or changing the site structure without updating the sitemap can hurt SEO and traffic.
Solution: Rocket Driver’s experts follow the best practices for website redesigns to mitigate the risk of traffic drops. Set up 301 redirects, update the sitemap, optimize new and old content, and restore the site with backups.
You can work with our full-service white-label digital marketing agency if your client’s website needs a brand-new SEO strategy or website design and development. We can help evaluate the best options to get the organic website traffic back on track as soon as possible.
Being proactive and taking corrective measures on time can be the key to maintaining and improving organic website traffic for clients. Rocket Driver’s white-label agency tools and experts can help you learn the exact reason the client’s website is under performing and quickly begin work to restore their website traffic.
With over a decade’s worth of experience, along with experienced specialists, we have the technology and tools to help your agency. Browse our testimonials to see how our team can help yours when it comes to website design, graphic design, search engine optimization, social media management, reputation management, sales funnel marketing, listing optimization, and SMS marketing.
Book a demo to explore more about the perks of partnering with our white-label reseller agency. Or talk to an expert by calling (212) 5484433 right away!