Clients often request agencies to follow the crowd when it comes to digital trends. Anyone involved with content, SEO, or web marketing must be aware of the hype surrounding evergreen content in recent years. Whether your clients want you to focus only on evergreen content or add it to the current content strategy mix, evergreen content has many benefits.
Evergreen content refers to SEO content that is continually relevant for your readers. Interestingly, the term evergreen is inspired by fir and pine trees widely used to decorate homes during Christmas. These evergreen trees symbolize a perpetual life as they retain their leaves throughout the seasons.
In the same way, evergreen content is lasting and sustainable. It never goes out of fashion and continues to educate readers for longer, allowing traffic to grow over time without requiring substantial efforts.
While you can easily write timeless content pieces once you master the art, some types of content pieces cannot be evergreen. These include numerical reports, statistics, news articles, blogs focused on pop culture fads or current trends, or pieces focused on specific seasons, holidays, or events. These content pieces quickly become obsolete, with keywords associated with the topic ending up in the Google graveyard, never to be explored again.
Rocket Driver experts believe that the benefits of evergreen content make it a crucial part of every marketer’s content strategy. When you partner with our white-label content marketing agency, our team will craft timeless pieces for your clients according to the unique demands of their niche.
Drawing upon the formidable fusion of experience, resources, infrastructure, and white-label agency tools, our specialists craft digital marketing strategies that enable our partners to address their clients’ requirements adeptly.
Schedule a demonstration with one of our specialists at our white-label digital marketing agency to uncover the myriad advantages your agency can reap by partnering with Rocket Driver.
Benefits of Evergreen Content
#1- Increase in Search Rankings
Research reveals that nearly 75% of people don’t scroll beyond the first page of the search results. So if your client’s content doesn’t make it to the first page, it’s highly unlikely that people will ever find or engage with it.
Meanwhile, evergreen content boosts the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) score on Google. Positioning a business as an authority in the industry helps boost the E-E-A-T score, which increases the likelihood of your client’s business ranking higher on the SERPs.
#2- Boost Organic Web Traffic
Organic traffic refers to the number of people visiting a website due to its visibility on the search results page instead of paid ads. When evergreen content answers the queries and solves problems experienced by the target audience, there’s a sustained interest level in the content, increasing organic traffic landing on the client’s site.
#3- Improved Relevancy
Even if you generate traffic, you need to curb the bounce rate by ensuring the content you’ve created for the client’s website is relevant. Both search engines and readers must find value in the content, so readers stay longer on the website while algorithms deem it worthy of higher rankings on the SERPs. The best part is that the valuable content keeps your client’s brand relevant and helps it stand out in the increasingly competitive digital space.
Tips for Creating High-Performing Evergreen Content
Tip #1- Identify the Right Topics
Google Analytics and many other tools are available for content marketers looking to distinguish evergreen topics from trending ones. While trending topics have a high initial search volume, it tends to drop fairly quickly. Meanwhile, evergreen topics not only attract high initial traffic but also keep it at a sustained level over time.
Check out topics leading your client’s niche and analyze which ones have the potential to get long-term traffic. Then select the topics on which you can put your own spin to add value for the readers.
Tip #2- Use Sustainable Keywords
Once you’ve selected the topics, the next step is to use keyword discovery tools to determine the keywords that will help ensure the posts appear in the search results. Establish the search intent and take inspiration for related keywords from snippets and people also ask sections.
Tip #3- Avoid Specific Dates and Events
Using current dates or events is one of the quickest ways to shorten the lifespan of the content. For instance, working from home during a pandemic is not an evergreen topic. People will eventually stop searching for date-related or trending content once a certain amount of time has passed, leaving the content irrelevant and outdated.
Even if a new wave makes COVID-19 relevant once again, someone coming across an article posted a year earlier might not click on it, assuming the content will be outdated. If you have to use statistics or dates, be smart about it and repurpose or update the guide regularly.
Tip #4- Create In-Depth Tutorials and Guides
Tech-savvy people frequently turn to tutorials and guides when they want advice. They prefer these types of content pieces because each one is comprehensive enough to answer all their questions regarding a particular topic.
Tutorials and guides can be excellent evergreen content when they cover a specific topic comprehensively. Moreover, this type of content also provides a chance for you to showcase authoritativeness and build trust in the client’s brand, which in turn helps improve search rankings.
Tip #5- Regularly Update Content
Even if you manage to create insightful evergreen content, you should still update it occasionally. New research tools are discovered, strategies and algorithms evolve, and content can become less fresh over time.
Keeping the content updated can help it rank well for longer. Each time the content is updated, a new publication date is created, giving the post an instant boost. And it’s proven that searchers are likely to find pages published within the last few years only the first-page results.
So keep freshening the multimedia, update the stats, check phrasing and spelling, and add more information or replace outdated details to give the content a facelift.
While the benefits of evergreen content are diverse, not all content you create for a client needs to be evergreen. In this fast-paced world, audiences prefer brands that have got a finger on the pulse of their industry. They appreciate it when businesses understand the current trends that impact customers.
Therefore, the content strategy must include a healthy mix of relevant, entertaining, short, comprehensive, and evergreen articles that reflect the expertise of your client to the audience as well as search engines.
Rocket Driver is your key to establishing and refining an impressive collection of meaningful and evergreen content meticulously designed to captivate your audience and distinguish your clients from their rivals. Our comprehensive white-label solutions encompass content marketing, SEO, social media management, reputation management, web design, SMS marketing, business listings, sales funnel marketing, and graphic design services.
We encourage you to call now and explore how our potent blend of white-label agency tools, infrastructure, software, experience, and unwavering support can propel your agency to new heights of success.
Tom Lombardi, a founding partner, is eager to guide you through how Rocket Driver’s remarkably cost-effective, innovative solutions can bolster your agency’s profitability, expand your clientele, and unlock opportunities to scale like a Fortune 500 company. Schedule your one-on-one demo/tour today!