People use social media for various reasons. Platforms like WhatsApp are excellent for communicating with friends and family members. A standard text message to a friend living abroad can often be expensive, depending on where they live. However, WhatsApp allows you to message anyone free of charge. Similarly, users love platforms like Instagram because it lets them chronicle their daily lives through photos and short videos which they can share with friends.
However, that’s not all that social media is good for—it has other uses too. Businesses and marketers have recognized that social media can be an incredibly effective tool for reach to broad audiences. As a result, most marketers and businesses have well-documented social media marketing strategies to increase traffic and sales.
Your agency might also work with clients who want well-developed social media plans to help them achieve their goals. If your agency doesn’t have the resources or personnel to provide social media marketing to clients, consider partnering with a white label social media marketing agency like Rocket Driver. Established in 2011, the industry leader’s white label social media marketing and management services can help your agency provide exceptional value to clients.
Research shows over 4.7 billion people use social media. As a result, it’s not surprising that most businesses and marketers place such importance on social media marketing. These platforms already have a built-in audience. Businesses must develop strategies to reach these audiences and convert them into customers.
An inbound marketing report shows that social media is one of the most effective channels for acquiring new customers.
While most businesses have documented social media marketing strategies, it’s not guaranteed that these methods will provide the best results. That’s why auditing them is crucial.
Catalog social media profiles
You’ll want to start your audit by cataloging the social media profiles you handle. Consider creating a separate spreadsheet for each platform’s profile and comparing the elements and assets for each profile. You must ensure they follow the best practices for each platform.
Evaluate which content performs best
Most social media websites will automatically tell you which posts perform better than others. For instance, YouTube Studio displays the top content for each type in the analytics tab. Similarly, Twitter Analytics will also show your profile’s top-performing tweet in the Top Tweets tab.
Unfortunately, these analytic tools still have some shortcomings because they might now show the metrics your agency wants to examine. For instance, YouTube Studio sorts the best-performing videos based on views. But you might be more interested in the engagement and retention rate. As a result, you’ll also want to evaluate which content performs best for different clients. While you can create manual spreadsheets to achieve this, it’s time-consuming. Rocket Driver’s white label agency tools can assist you in evaluating top-performing content when auditing your agency’s social media marketing strategy.
Evaluate key performance indicators
If you’ve worked with your client for an extended period, you’ll likely have data from the previous year. You can compare this year’s social media marketing performance with last year’s to assess your strategies’ effectiveness.
A well-performing strategy will cause your client’s audience and follower base to grow. In addition, it would also enable their social media posts to reach a larger audience with better engagement.
You can also measure past year’s KPIs against this year’s to see if your agency met its goals.
Examine patterns and trends
Most marketers audit social media marketing strategies monthly and yearly. However, the issue with monthly audits is that there isn’t enough time to determine if trends skewed results considerably.
An entire year’s data can make it easier to identify trends and patterns. Your agency could use the data to determine if trends were present throughout the year. For instance, it’s a worrying sign if engagement rates were declining gradually over the year. Similarly, you might find that some content resonated better with the audience, especially during specific parts of the year. Your client’s holiday season posts might have greater impressions, shares, and conversions than other posts. Your agency can use the existing data to determine if you can use these holiday season posts as a template to create better content for the rest of the year.
You can also determine if audience growth increased or decreased during the year. Sometimes, audience growth will correlate with reach metrics. If your client’s posts weren’t reaching as many people, audience growth would inevitably decline.
Evaluating data will allow you to examine patterns and trends, which your agency can use to alter your social media marketing strategy accordingly.
Review audience metrics
Audience metrics can also help your agency learn considerable information about social media campaigns. These metrics can let you know how the audience reacted to the campaigns you created. For instance, the audience might have positively responded to one campaign but not another.
You can also use audience metrics to evaluate the demographics responding favorably to your content and the ones not resonating with it. It’ll also help your agency create more relevant content for the upcoming year that caters to your client’s target audience.
Measure ROI
Most businesses want to use social media marketing to generate more traction and sales. You’ll want to measure ROI and other key metrics like customer acquisition cost to determine if your agency’s marketing strategies are positively affecting your client.
Tools like Google Analytics can also help your agency measure results. The Google Analytics dashboard allows you to measure revenue per platform. In addition, it’ll also help you determine which channel generated the most acquisitions and conversions.
Get Started with Rocket Driver
Auditing a social media strategy can be difficult. However, adjusting your strategy based on your audit can be even more challenging. If your agency needs assistance with creating well-crafted and highly-optimized social media marketing campaigns, consider partnering with Rocket Driver. The white label digital marketing agency offers several white label marketing solutions.
Check out the industry leader’s website today at www.rocketdriver.com/. You can also contact Rocket Driver to begin a fruitful white label partnership today.
Alternatively, consider booking a demo first with one of the founding partners, Tom Lombardi. Tom Lombardi will provide a 45-minute, one-on-one tour of the Rocket Driver Partnership to show you how they can help your agency effectively conquer social media.