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Twitter has extensively been in the headlines for the past few months. The company’s proposed takeover by Elon Musk was subject to an extended period

Marketing strategies must often be altered based on the client’s business services and core audience. For instance, a consumer-facing business’s marketing strategies will differ from

The SEO landscape has advanced considerably in the past decade. Research shows that the search advertising market was worth approximately $260 billion in 2022. Businesses understand

All inbound and outbound marketing activities are pointless if you’re not generating conversions. Gaining traffic and leads is good, but it’s not enough if your

Every client wants their website to rank in the top spot on Google’s first search page for their targeted keywords, and rightly so. Websites on

Websites can grow over time. For instance, your client’s initial website design might only include a homepage and a few product or service pages. However,

Google’s Helpful Content Update was published in August 2022, making waves across the digital marketing world. It caused a significant stir in the SEO community as

Content marketing has come a long way since its early days when marketers would stuff keywords into paragraphs and publish content on their websites. Today,