A robust online presence is crucial in this digital age if you’re trying to create brand awareness and a reputation for your clients. Many agencies fail to understand that fostering relations between digital media and consumers with an online presence requires developing a resilient content marketing strategy.
The old maxim, ‘content is king,’ holds true even today when search engine optimization is key for ranking higher in the SERPs. The only difference is that once identifying keywords and stuffing them wherever possible was the norm.
Today, the changing search engine algorithms and evolved marketing practices have resulted in experts realizing successful content starts with a data-driven content strategy for boosting conversions and achieving other goals.
As simple as that adage is, a lot of room is left for interpretation, viz., what type of content? Marketers need to collect and use data to develop content that’s based on user behavior or purchase patterns of customers. Consumer preferences, surveys, demographics, and other means of data collection can help curate informative content that’s relevant and interesting.
Data-driven content strategy not only helps improve brand loyalty and conversion rates. It also helps agencies become more efficient. You can focus on the right content and platforms, resulting in less resource consumption, such as money, effort, and time.
This means a data-driven content strategy would allow tailoring the marketing campaigns to generate maximum ROI. It can help PPC and SEO specialists decide which keywords to use to target the right audience. In a nutshell, you can direct the finite resources toward better opportunities rather than wasting them on people who are not likely to convert.
If your agency is looking for a fail-proof content strategy for boosting conversions for your clients, utilize the extensive experience and expertise of professionals at Rocket Driver. The white-label reseller agency has worked with diverse digital marketing agencies for over a decade.
Request a demo with Tom Lombardi before you start a partnership with the reputable white-label reseller agency in NYC to learn why they’re the right fit for your agency. Our experts use the best industry practices and white-label agency tools to help agencies skyrocket success for their clients. Amp up the conversion rates and rankings for clients with helpful tips and strategies from the experts.
Tip #1- Set Goals
Setting a successful content strategy requires deciding what you’re hoping to accomplish. It could be anything from ranking higher to increasing organic traffic and boosting sales through conversions.
Determining the short- and long-term goals allows for establishing relevant key performance indicators. Keep the goals in mind when curating content for a campaign or website so that everything serves a purpose. Confusion on your part would result in the audience feeling unsure too.
Tip #2- Define the Target Audience
Once you’ve established what needs to be achieved, the next step is to figure out whom to go after to make it happen. The only way to cater to the right target audience is to comb through the information available about the demographic.
Spot commonalities and analyze the data to create a customer persona. You can find answers to things like the type of content customers prefer, the mode of communication, and the channels they’re comfortable with. Notice the browsing patterns of users and reactions to the existing content client’s site and their competitors.
The insights can be detailed enough to help you understand the language that resonates with the audience, education level, whether they prefer personability or professionalism, and their needs and wants.
Don’t rely solely on assumptions if you want to help your client break away from the cluttered digital space. Basing your strategy on data would help establish the right audience, which will eventually boost conversions and help the brand expand to new heights.
Tip #3- Conduct Keyword Research
Use platform-specific tools for insights to figure out the type of language and keywords the content needs for maximum impact. It will help your client rank higher and demonstrate to the audience that the brand speaks the same language they do. It doesn’t mean Spanish or English, but rather the nomenclature understood by everyone within the niche.
Tip #4- Create Content that Aligns with the Goals
While no one expects every post to match the expertise of F. Scott Fitzgerald, it needs to reflect a sound understanding of the topic relevant to the client’s niche.
With so much information at their disposal with a tap, people appreciate brands offering a fresh take on queries that other brands can’t answer comprehensively. Doing so will establish your client as an industry leader, encouraging users to revisit.
Be creative with blog posts, videos, case studies, infographics, animations, and white papers, depending on the target audience’s preferences. If you’re not comfortable writing on your own or have limited resources, outsource white label content and copywriting services to Rocket Driver for content that will grab the attention of new and old audiences alike.
Tip #5- Promote the Content on the Right Channels
Once the masterpiece of relevant and engaging content is created, it’s time to share it on the right channel. Don’t just post it on the website blog and wait until Google indexes it. Promote the great stuff to make it accessible for everyone in the niche.
Before you link it to every social media platform or aggregator site out there, go back to the data to check where the targets are mostly found online. They can prefer industry-specific forums or Twitter over Facebook. Some may also prefer instant messenger apps like Slack.
Find out where they hang out and at what time, and use the information to improve the efficiency of the post. Also, think about repurposing the content and guest blogging on other sites. Data-driven content built on solid principles is the key to boosting engagements.
Tip #6- Measure Results Using Analytics
Once the content is live, set KPIs to measure the ROI and other metrics. It will help determine what worked, where the mark was missed, and things that could be better optimized for improved performance.
Increased traffic, conversions or sales, and brand visibility can all be measured through data that backs up performance. Experts at white-label reseller agencies like Rocket Driver use many KPIs to puzzle the pieces to ensure the content strategy they curated for a client has a pathway toward success.
The agency uses innovative white label agency tools and utilizes the latest analytics, and best practices to identify improvement areas before devising strategies to help your clients stay on top of their digital marketing game.
Partner with us for white label content and copywriting services or check out other services, such as SEO, SMS marketing, social media, sales funnel marketing, web design, reputation management, business listings, and graphic design services.
Call 212-548-4433 for more detailed information about our white-label solutions.