It’s 2023, and maintaining a robust online presence has become integral to success in this fast-paced digital era. Whether your client is in the B2C or B2B space, they must have a functional and aesthetic website that helps showcase their offerings to prospects.
But with a whopping 1.7 billion active websites on the internet, slapping together some content on a free platform with plugins and themes might not be enough to make the business stand out. Especially when 94% of online visitors stated they leave a poorly designed website almost instantly. This implies investing in quality website design offers an array of benefits.
In the experience of experts at Rocket Driver, poorly designed websites frequently lead to slow load speeds, broken links, crawling issues, and other technical errors that negatively impact SEO.
Quality web design, on the other hand, helps set a tone for how visitors perceive a certain brand. It also helps improve user experience, which further increases the credibility of a business, resulting in a boost in revenue.
If you’re unsure about optimization efforts to make for your client’s website, reach out to our white-label reseller agency! Our experts can help you with emerging website design trends in 2023 to improve the engagement and relevance of each website your agency designs or manages.
Book a demo to learn more about our white-label website design services and other solutions offered at ultra-low rates!
Website Design Trends 2023
#1- Fast Loading Speed
Whether you’re building a site from scratch or launching a new design with site updates, ignoring page speed will increase the risk of the client losing SERPs ranking, traffic, and conversions.
Studies reveal that over half of internet users stay on websites that load swiftly. If a site takes longer than three seconds to load, visitors will likely jump to competitors’ websites for a better user experience.
When Pinterest reduced wait times by 89%, it helped increase search engine traffic and sign-ups by 16%. And since people prefer faster experiences, search engines now evaluate sites based on loading speeds.
Outsource the task to Rocket Driver to help your in-house team regain valuable time! Our trusted experts will work with yours to optimize speed for your clients’ websites, so you don’t have to worry about losing them to a competitor.
If you’re not ready to outsource yet, invest in our white-label agency tools to scale your agency like Fortune 500 companies. You can use our Online Presence Report Card, a cutting-edge market assessment tool that helps pinpoint loopholes that may be the culprits behind undesirable website performance.
#2- Accessibility
Accessible websites help achieve a lot more than avoiding hefty fines. They provide visitors with a fulfilling experience. An ADA-compliant website reflects a company’s dedication to meeting the needs of a diverse clientele.
While there are many plugins available for popular platforms, it’s best to trust only professionals with relevant experience. The website trend is an incredible way to make the site usable for people with disabilities.
#3- GIFs, Animations, and Videos
Gone are the days when adding stock photos to the content was enough to grab the attention of readers. Today’s generations get bored easily, making things like GIFs, videos, and animations a significant website design trend in 2023.
360 experiences and unique visuals increase engagement and make CTAs even more effective. They break the blocks of text and introduce diversity to important pages. They grab users’ attention and encourage them to stick for longer.
Moreover, most people prefer watching quick videos instead of spending time reading all the information needed to move forward in their purchase journey. But the key to success is balancing text, white spaces, and visual elements like a pro.
Overdoing this website design trend can easily bog down the website, making it load slowly. So make sure to consult the professionals before moving forward. However, incorporating animations, videos, and GIFs provides a great opportunity to gain brand exposure and engage new leads for clients.
#4- Voice Optimization
The voice shopping industry is expected to grow by $56 billion by 2026. With AI disrupting almost every known industry worldwide, you must optimize each client’s website content for voice search to keep up with the digital transformation.
With users increasingly relying on voice assistants like Alexa and Siri for online searches, make sure your client’s website appeals to a wider audience by incorporating natural language processing (NLP).
Search engines also reward websites that focus on providing a positive user experience to visitors. A higher ranking would further result in driving qualified leads to the website. If the client’s website doesn’t rank high in the SERPs, the dip in site traffic will render the beautiful design useless.
#5- Mobile Responsiveness
It’s no surprise that mobile responsiveness made it to the list of top website trends for 2023. Responsive web designs help provide a consistent user experience to visitors regardless of whether they use a tablet, desktop, or smartphone to access a website.
Ever since Google releases its mobile-first index protocols, crawlers have begun looking at the mobile versions of websites before the desktop sites, making mobile responsiveness integral for indexing and SERP ranking.
Mobile responsive websites are also essential for creating positive audience perceptions and credibility. And with a staggering 60% of search traffic originating from mobile devices, not investing in responsive web design will only result in a dip in traffic, leads, and revenue.
If the 2023 website design trends seem overwhelming due to a lack of resources, infrastructure, or access to skilled professionals, partner with Rocket Driver to experience what our varied service sets can do for your agency and its clients.
Our white-label reseller agency thrives on the success of its agency partners and provides the best-in-class services, cutting-edge resources, and state-of-the-art white-label agency tools, such as a marketing portal, AI-Driven, Automated Sales Intelligence Tool to help your agency drive more sales. Our partners rave about our client portal, automated billing system, partner portal, and many other tools created to help agencies scale beyond their limitations.
You can also get in touch with Rocket Driver for aesthetic, functional, and responsive websites, graphic design, social media management, sales funnel marketing, content marketing and copywriting, SEO, SMS marketing, and listing optimization, among other digital marketing solutions.
Watch this video or call us right away to learn how our white-label outsourcing agency can help you keep up with the latest web design trends. You can also book a consultation with us to gain more insights into our cutting-edge tools, software, expertise, and infrastructure that your agency can invest in to leave competitors behind. Start a white-label partnership now!