Google’s algorithm is nearly constantly updated with advanced features to improve user experience, especially for those on mobile or using voice search. Searchers can now view diverse listings, giving businesses a chance to rank through knowledge graphs, “People Also Ask” boxes, and featured snippets.
Featured snippets are results displayed with listings describing a page before the link to the website rather than the standard format. Introduced in 2014, snippets provide relevant and quick answers to a user’s query in the top search results, resulting in an elevated user experience.
Featured snippets can be in the form of charts, lists, paragraphs, or videos that frequently appear for long-form or informational search queries. When the brief answer on the SERPs grabs their attention, searchers are likely to tap the click to get more in-depth insights into their query.
Featured snippets provide a great opportunity for improving brand awareness and promoting a business. An Ahrefs study highlights that featured snippets tend to garner traffic that would otherwise go to the top-ranking listing in the search result. It was indicated that around 30% of clicks of pages ranking on position #1 can be pilfered by featured snippets.Research shows that featured snippets now account for over 35% of total clicks.
According to an analysis, over 40% of voice search responses stem from featured snippets on Google. Adequately optimized pages can increase brand visibility and authority within your client’s niche by harnessing the potential of voice-controlled personal assistants like Cortana, Siri, Alexa, and others.
Marketers are progressively utilizing this cutting-edge approach to help businesses outperform competitors, drive traffic, elevate brand awareness, and enhance a company’s credibility and conversions without additional advertising fees or paid campaigns.
However, there is no official method to request Google to utilize a client’s content for featured snippets. Search engine algorithms determine eligible pages, and featured snippets change dynamically based on ever-evolving algorithms and ranking signals.
If that appears daunting, fret not. Your agency can tap into the immense experience of a white-label digital marketing agency like Rocket Driver to boost the odds of your client’s content ranking in the featured snippet.
A white-label partnership can assist you in building an authoritative online presence while generating a steady flow of leads for your clients. Our proficient professionals possess the expertise, infrastructure, tools, software, and experience required to produce favorable results for your client’s website.
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How to Increase the Chances of the Content Featuring in the Snippets
#1- Uncover Opportunities on Google
To find featured snippet opportunities, you need to put yourself in the shoes of your client’s target audience. Determine what questions the audience is asking in their search or informational queries.
Check out the PAA boxes for inspiration. The section encompasses questions related to the phrase you entered. Skim through the answers by clicking the arrows to expand the information.
Devise a strategy to update existing or create new content targeting the how, when, what, why, and other aspects of the questions found in the PAA boxes. The content must be clear and precise and address the search intent effectively.
Explore steps, define technical terms, add a FAQ or Q&A section, add a how-to section, and get as creative as possible! But keep the content short and answer as many of the suggested questions as quickly as possible.
The quicker you provide the information searchers want, the more likely your client’s website will land the featured snippet. Both search engines and users will deem the content valuable.
#2- Keyword Research
Using our white-label agency tools, the strategists at Rocket Driver can help you identify relevant keywords commonly used in search queries. Determine which featured snippets your client’s competitors currently rank for.
Type keywords, links, and domains to see which featured snippets appear for each. Format the existing content to include tags and keywords related to the questions users have about the topic. Implement the keywords in headings as well and provide brief answers beneath them.
Adding long-tail keywords is recommended because a study by Ahref suggests that the vast majority of featured snippets show up for those keywords. Voice search queries are a great example of this type of search.
#3- Adhere to the Word Count Limit
An analysis found that, while featured snippets are much longer than the standard results, the average length of featured content is between 45 to 50 words. Answering the users’ queries is important, but keep the section concise to increase the chances of Google featuring the content. Section off the paragraphs, steps, and lists instead of running them together.
#4- Use Headers
Many times, headers appear as bold fonts that break up sections in a piece of content. HTML is used on the back end to tell the search engine the importance of every heading. You can choose headings versus normal text in Google Docs.
H1 refers to the title, H2 comprises the main points, and H3 is for the supporting points. You can add ‘Rule #1’ and ‘Rule #2’ or ‘Step #1’ and ‘Step #2’ accordingly to tell Google the chronological order when you snap the list snippet.
#5- Use High-Quality Multimedia
Humans are visual creatures, so adding images and photos can significantly improve the ranking chances for featured snippets. Websites with professional videos are 52% more likely to get a place on the first page of Google.
You can add video and image performance with alt-text, titles, and transcripts. The search engine recognizes text and may choose it for the featured snippet. However, make sure the quality of your multimedia isn’t compromised.
#6- Improve Google Rankings
Studies reveal that ranking position significantly impacts the chances of landing a featured snippet. Optimizing the content for featured snippets is important, but the search engine isn’t likely to pull information from a website ranking on page 12, even if it is formatted properly.
Research claims that results ranking on top have 31% higher chances of being featured, whereas the chance dips by 23%, 16%, and so on, as the ranking position lowers. You can look for keywords that already rank within the top five results when prioritizing.
If you need additional support, our white-label reseller agency boasts an outstanding track record for assisting marketers in driving traffic to clients’ websites, increasing conversions, outpacing competitors, and ranking for PAA and featured snippets—all at remarkably affordable rates!
Fulfill your clients’ needs while enhancing profitability and scaling your agency by outsourcing to our white-label digital marketing agency. This partnership grants you exclusive access to cutting-edge white-label agency tools, tried-and-true strategies, the latest technology, and unwavering support from skilled industry professionals.
We stand ready to bolster your agency with state-of-the-art solutions encompassing SEO, social media, content marketing, web design, sales funnel marketing, SMS marketing, business listing optimization, reputation management, and graphic design.
Call (212) 548-4433 to speak to one of our experts who can help you elevate your business and keep it ahead of the curve.