Great reasons to offer content writing services to your existing clients
Offering content writing services is a great way to grow your agency and diversify your client base. It’s also great to provide value to your existing clients by providing them with something they need – content.
Why you should offer this service:
Here are some questions to ask yourself when determining whether or not your clients need content:
- In what ways do my clients need content?
- What kind of content do they need, and how often do they expect it?
- How much money will they be willing to spend on content creation?
- Will they pay by the hour or a flat fee for each article?
- Is there an opportunity to pitch more related services down the line once my client has had a good experience with me as their preferred agency for all things copywriting-related, including blog posts and web page copy?
You can cater to specific niches.
If a client has a specific niche in mind, you can cater to that. You can also cater to specific industries or clients. If a client wants content for their website but doesn’t want generic blog posts or articles, then you can offer them something made especially for their business needs. You can even target specific projects, such as copywriting for a new product launch or email newsletters. By offering content writing services tailored specifically towards your client’s needs and requirements, they’ll appreciate that they’re receiving high-quality work with no fluff attached (because there will be none).
You can offer extra services without increasing your staff.
It’s a common practice for agencies to offer additional services to their clients. For example, a graphic designer might also provide web design services, or an editor can offer copywriting work. However, suppose you don’t want to increase your staff and simply looking for ways to increase revenue without increasing costs.
In that case, these are some great reasons why outsourcing your content writing services could be an attractive option for your agency:
- You can offer extra services without increasing your staff.
- You can increase your revenue without increasing costs by offering more services to existing clients.
- You can increase your client base by offering additional services that they otherwise couldn’t afford on their own (e.g., blog posts).
Specific industries need specific content types.
In some industries, the demand for specific types of content is high. All businesses need it, but not all are willing to pay for it. If you can come up with a solution that meets their needs and helps them save time, you’re onto something great.
For example, if you’re an agency and your client has a new website or product launch, they may need blog posts about those topics written quickly so they can start gaining traction online before their competition does. Or maybe your client needs press releases regularly, so they don’t miss out on any opportunities in the future (such as when they’re featured in local newspapers). Maybe they need help updating old articles with fresh information every day or week—or even every hour!
As long as there’s demand from your clients’ end users/customers/clients/prospects because nobody else is doing it themselves yet (which also means there’s no competition), then offering this service could be extremely beneficial both financially and professionally down the line when other companies realize how much easier life could be if only someone offered this type of service before now…
Diversify your client base, which is good for growth and security.
Your client base is a great place to start if you’re looking to diversify your services and revenue streams. By offering content writing as an additional service, you can expand the number of industries and niches in which you offer content marketing services. This can help you add more clients to your existing portfolio and reach out to new customers who wouldn’t have considered working with your agency before.
Expanding your agency will also help secure its longevity in terms of growth and stability. As companies get bigger, they need more administrative support to function effectively at every level of their business: from the top down through individual departments all the way down into departments themselves.
Offering these services will allow those companies who don’t have time on their hands but still need assistance with their marketing needs.
Earn additional revenue streams with minimal cost, risk, or effort.
You can charge for content writing services per word, which is the most common method for content writing services because it’s an easy way to get started with something like this. If a client wants 100 articles written, then they’ll typically pay about 8 to 20 cents per word. Of course, this depends on the type of industry and the business’s needs.
Still, the general rule of thumb is that 8 to 20 cents per word will give you a good baseline figure when determining how much money you want to make, from outsourcing your content needs to a white-label content agency.
It will simplify their workflows and raise the profile of your agency.
You’re already familiar with your customers’ brands, so you can offer advice and suggestions on how to improve their online presence. This will help them to improve the public perception of their brand image by using more engaging content they feel proud of sharing online and boost SEO, conversions, and customer experience – all of which are critical components in driving sales.
Offering content writing makes sense from every angle.
Offering content writing services to your existing clients makes sense from every angle. Your clients need content and may not have the resources or time to create it themselves. You can cater to specific niches by offering extra services without increasing your staff and diversifying your client base, which is good for growth and security.
Specific industries need specific content types:
- Financial institutions might need articles on the latest trends in retirement planning.
- Restaurants could benefit from press releases announcing new menu items.
- Law firms would benefit from blog posts that explain their areas of expertise or even offer advice on common legal issues.
White-labeling this work allows you to get paid for it without having to hire more writers or editors yourself.
Conclusion
When you focus on the benefits of content writing services, it’s easier to sell them to your current clients. You can use the following points as a guideline when talking to clients about why they should invest in this service.
Rocket Driver White Label Content Services
Increase Your Profits Immediately.
Rocket Driver is one of the world’s largest and best White Label Content Marketing agencies, and we have a stellar track record to back it up. We have many years of experience creating and publishing authoritative and unique content that will help your clients build trust and confidence in their brand and generate audience loyalty for years to come.