Human beings are visual creatures. Using graphics is, therefore, an excellent way for start-ups and established brands to get their message out. From creating brand heat to selling products, graphic design is one of the most powerful tools in a marketer’s arsenal and significantly impacts a business’s bottom line.
Graphics are becoming increasingly prominent in marketing materials as a communication between a business and its target audience. Companies are using graphics in every stage of the marketing funnel to engage, inform, and persuade prospects to take the desired action or make a purchase.
Agencies trying to improve their client’s brand reach or visibility must understand that pictures may be worth a thousand words, but graphic design benefits can be worth hundreds of thousands of dollars for their business.
If your agency is looking for ways to offer more value to your clients, outsource graphic design services to reputable white-label reseller agencies like Rocket Driver.
We’re proudly offering innovative white label marketing solutions like SEO, web design, content marketing, SMS marketing, social media, and sales funnel marketing to agencies since 2011. Many agencies team with us to help their clients reap the following graphic design benefits.
#1- Graphic Design Helps Curate High-Quality Visuals
Our white-label graphic design services have helped many agencies increase the social media shares, views, and followers of their client’s businesses. Quality visuals enhance the user experience and help websites, social media, e-newsletters, blogs, and even printed materials grab and retain the attention of audiences.
Many online shoppers view image quality as an important criterion in their buying decision. Well-designed infographics, photographs, videos, and illustrations help pass on more information in less time.
The colorful graphics make reading the content more convenient and enhance navigation. It helps retain viewers and has a huge impact on conversions. Many users often engage with and share content because they’re attracted to its harmonic composition and stylish visual elements.
#2- Graphic Design Helps Brand Create a Positive and Professional First Impression
People are flooded with loads of information every waking hour through billboards, magazines, radio, TV, computers, tablets, and mobile phones. With the decreasing attention spans of consumers, brands are increasingly looking for ways to communicate complex messages faster than words.
Graphics not only help businesses transition successfully into the era of high-speed and concise communication but also help differentiate their offerings and attract the attention of loyal and prospective customers.
They give a company an identifiable face to convey the brand in a desired positive way. The layout, colors, typeface, logo, and marketing materials establish an impression about a business—laid back, powerful, trendy, serious, fun, etc.
Consistency in graphics helps strengthen the brand and makes the company appear professional. Experienced graphic designers can help your agency create designs that truly represent your client’s business value without compromising the aesthetic or functionality.
The uniformity in designs and colors will improve brand recognition while helping build a connection between the brand and the services or products it offers. The professional image is key for building credibility and trust in the minds of consumers and helps convince them about the quality of products the brand offers or the value it adds to their lives.
Organizations managed by agencies that helped them build strong goodwill over time can often thrive in the long run. Excellent graphic design is the backbone of the success of their digital marketing strategies.
#3- Graphic Design Impacts SEO Efforts
Since all aspects of a website’s content, design, and functionality are interconnected in this digital world, many areas of the digital marketing strategy are impacted when one part of the website isn’t up to the mark.
SEO and graphic design are closely linked, so a good design can boost other areas of the digital marketing efforts your agency makes for a client. Quality graphics help improve SERP rankings, which is why you must ensure your client’s website is adjusted according to the Core Web Vitals followed by Google.
The ranking system ranks websites on their popularity and pertinent information, but also the user experience and navigability. The key criteria include cumulative layout shift, first input delay, and largest contentful paint.
This means the graphic load time, the amount a page moves or shifts until it lands in the final and correct position, and the time it takes a user to land and navigates the website impact SERP rankings. If the website glitches, isn’t easy to use, or relies on heavy visuals or media, consider updating it.
The layout and design are the first things that attract users to a website. They also impact whether they stop or continue exploring the website, which affects CTR and bounce rates. Moreover, since search engine crawlers dislike complex sites that are difficult to analyze, rankings can dip because indexing will ultimately not be as effective.
Fonts also play a crucial role in a website’s readability, which is why experienced graphic designers at Rocket Driver recommend keeping readable fonts. They use eye-catching banners and CTA buttons to attract potential clients who can easily navigate all the positives. Pairing legible yet classy font graphics with the ones used in the HTML and browser will give a professional impression to users, promoting them to stay longer on the website.
Considering a vast majority of people use smartphones to browse the Internet, your client’s website must have graphics with ease of translation to fit different screens. Google and many other search engines also value mobile-first indexability. If the graphics are difficult to scroll or download, your clients will lose customers. Statistics show users typically leave when a website takes longer than three seconds to load.
Work with graphic designers who can help design attractive images that are not too bulky or large for quicker loads. If your client’s website audit shows a slow loading speed, partner with Rocket Driver to create new ones that better fit the SEO goals your agency has set for them.
Since every aspect of a website is important, our holistic white-label agency tools will help ensure everything is high quality and properly executed for optimal results. Our designers will help you get visually appealing creations that align perfectly with your client’s marketing goals.
We’ve got a range of efficient, scalable, and laser-focused solutions to address diverse problems faced by agencies with limited time and resources. Interested agencies can book a one-on-one demo to learn about other services our white-label reseller agency offers to equip other agencies with the tools needed to help their clients benefit from improved web design and search rankings.
Contact Rocket Driver today to discuss the partnership plan that will suit your agency. You can also call us at 212-548-4433 to learn how we can help your agency cater to clients from different niches.