2022 has been an eventful year for Twitter. While the platform has been around for over a decade and has always been extremely popular, the past year has skyrocketed Twitter to new heights, especially with its association with Elon Musk.
Elon Musk, the eccentric billionaire behind Tesla and Space X, decided to purchase Twitter earlier this year, catapulting it into headlines. The popularity boost benefited the platform considerably because while Twitter is an old social media website, it has never managed to acquire users and generate profits like Facebook and Instagram. Monetizing Twitter has always been difficult because the platform’s advertising capabilities are limited by its unique features. For instance, the platform allows users to tweet their thoughts and ideas with followers, but these tweets are restricted to 280 characters. Previously, the character limit was even shorter.
As a result, the platform’s unique features mean it has a less widespread appeal than Facebook and Instagram, and the user base indicates that. Research shows over 368 million people use the platform. It also has over 200 million daily active users.
While Twitter differs from other social media platforms, it’s still a powerful marketing tool your agency can use to help clients fulfill their marketing objectives. It’s important to understand that Twitter’s unique features mean that you must create highly-specific and tailored campaigns for the platform to ensure optimal success. Consider partnering with a white label digital marketing agency like Rocket Driver if you’re unsure how to do this.
Perform a Twitter audit
Your first step should be to perform a Twitter audit if your client already has a Twitter profile. It’ll help you learn what’s working and what isn’t. Twitter’s Analytics Tool is beneficial because it helps you analyze individual tweets and hashtag performance. In addition, you can also use the tool to determine your client’s Twitter audience. You can also use Rocket Driver’s white label agency tools for a more detailed analysis.
An audit will also inform your agency about the type of content your client’s audience likes. You can use this information to create tailored content to maximize your client’s reach and engagement.
Develop a voice
Your client’s brand voice should be consistent and prominent in all tweets. It’s important to remember that Twitter’s unique features mean you’ll have to develop a different brand voice on the platform. Most brands typically have a more casual and playful tone and presence on Twitter. The platform isn’t as formal as LinkedIn. In addition, it doesn’t support long-form posts like Facebook. As a result, your client will need to develop a specific and unique brand voice for the platform.
An engaging and unique brand voice is crucial because it increases brand awareness and identity. It also helps the audience relate to your client’s brand, especially if they consider the voice authentic.
Use hashtags and follow trends
Twitter recommends using two hashtags per tweet as the best practice. It’s well-known that tweets with hashtags outperform tweets with no hashtags, reaching a broader audience and having more engagement.
Using hashtags is an effective way to reach new audiences. However, you’ll want to research them carefully before using them. Some brands will often create new hashtags for their brand campaigns and use these hashtags for individual tweets. They’ll also increase engagement by encouraging the audience to use these hashtags in their tweets to win rewards.
Similarly, keeping an eye on trends is also crucial. Some topics or influencers might be trending at a specific time on Twitter. Creating hashtags for these topics or partnering with these influencers can help your client’s brand get a broader audience.
Consider paid Twitter ads
Marketing on Twitter takes time. You cannot expect immediate results because you’ll first need to build an audience and following for your client’s business. In addition, you’ll need to publish considerable content before Twitter’s algorithm recognizes and rewards your consistency, helping your client go viral.
Unfortunately, some brands often have time-sensitive marketing goals. For instance, your client might want to start a campaign for the upcoming Valentine’s day. As a result, you have less than two months to ensure their campaign is a success.
Such instances require immediate marketing results, and that’s where paid advertisements become useful. Using paid ads on Twitter is an effective way to reach your client’s target audience quickly instead of waiting for organic traffic. Promoted tweets can help expand your client’s reach considerably. In addition, these advertisements will also introduce your client’s profile to new people, even if they don’t follow those hashtags or brands.
If your agency doesn’t have expertise with Twitter ads, consider getting white label social media marketing services from Rocket Driver. Established in 2011, the organization is a white label industry leader. It also has extensive experience in the social media realm.
Tweet regularly and at the right time
Twitter, like other social media platforms, has an algorithm. This algorithm rewards consistency, meaning you’ll want to tweet regularly for the best results. Research shows that over 500 million tweets are published daily. This figure equates to roughly 6,000 tweets per second or 350,000 tweets per minute. Therefore, you might have published a tweet thirty minutes ago, but it might become invisible to your client’s target audience since they’ll be inundated with hundreds of tweets on their timeline.
As a result, you’ll want to find the right time to publish tweets for maximum exposure. In addition, tweeting once a day isn’t enough. The average Twitter user posts 2.6 tweets per day, meaning they publish over 900 tweets annually. You’ll need to tweet more often to capture the audience’s attention.
Leverage the Power of Twitter with Rocket Driver
Twitter is a popular social media platform that can help your client achieve their marketing goals if used correctly. Unfortunately, marketing on the platform is tough because it’s a fiercely competitive space. Consider getting white label marketing solutions today to help your clients achieve their desired goals.
Rocket Driver is an established white label marketing agency that can help. Visit their website at www.rocketdriver.com/. You can also contact them to get started today.
Alternatively, consider signing up for a one-on-one, 45-minute demo with Tom Lombardi, one of the founding partners. The demo will help you learn more about Rocket Driver and why you should partner with them.