Landing pages refer to the web page a visitor ‘lands’ on when they click through an ad, email, or other digital platforms. For some, it’s where most visitors get their first impression of a business. At the same time, others know the importance of a landing page as a vital step in the sales funnel for lead conversion.
However, if you’re a marketer who has generated a sizeable number of leads, but the conversions and ROI are negligible, and the only thing that increased is the bounce rate, partner with Rocket Driver to prevent the biggest mistakes in the digital marketing voyage.
The experts at our white-label reseller agency know how a landing page can make all the difference in driving growth and revenue for clients. Our power-packed digital marketing solutions have helped countless new and well-established agencies expand profitability by up to 200%.
Ready to scale like Fortune 500 companies? Learn proactive solutions to some of the most common landing page mistakes many digital marketing agencies unknowingly make. For further assistance, schedule a consultation right away!
Mistake #1- Slow Loading Speed
Glitchy and slow-loading websites hinder functionality, resulting in frustrating user experiences that could sink the landing page even before it sets sail. Load times are critical for brand reputation and visitor retention.
Research shows users leave a page when it takes over three seconds to load. Meanwhile, websites that offer a stellar experience benefit from up to 300% higher conversion rates. Slow loading speeds also result in lower ranking on SERPs, besides making a business struggle with clients. Consequently, bounce rates also increase significantly, which makes things even worse.
How to Fix: Switch to a better hosting provider and regularly test the website for errors. Make sure you use images that aren’t too small or too large. Optimizing images to fit them well on the page’s layout can be beneficial in various ways.
Sluggish loading is also sometimes caused by large media files. While high-resolution images and videos improve aesthetic appeal, ensure they don’t hamper the user experience for users visiting from different devices.
Mistake #2- Unclear CTA
Sometimes visitors land on a web page and find the products convincing. But they don’t convert because they’re unable to find what to do next due to unclear call-to-action buttons.
Customers deep into the sales funnel may be interested in making the purchase but don’t have the time or patience to dig through the website to find guidance for taking the next step. Unclear or too many CTAs, complicated content, and many other sets of issues can confuse users, resulting in them abandoning the cart and moving to a competitor.
How to Fix: Make sure the CTAs you use for a client’s website are obvious, clear, and easy to find so they can interact with them without trouble. Including action words, using catchy colors, adding a time frame, and making the CTA button larger can help it stand out from the clutter.
Mistake #3- Cluttered Layout
Too many images, blocks of text, and a scattered website layout aren’t likely to impress visitors. When the target audience lands on the page, they shouldn’t feel lost in the ocean of unnecessary information the landing page comprises. The poor visual appeal and cognitive overload can be enough reasons for users to jump away.
How to Fix: Using engaging and precise content places strategically with clear visuals can make the page look less cramped and more attractive. Also, adding too many links or broken links can confuse visitors, so limit the number of links to make the page feel clutter-free.
Mistake #4- Lack of Social Proof
From uneven layouts to flashy images, outdated media formats and old-fashioned color schemes or fonts all contribute to the lack of trust. New website visitors are unfamiliar with your client’s business. They’ve likely landed on the website while finding solutions they expect to find on the website. A poorly maintained website may deem it untrustworthy, making them continue their search for a better brand.
How to Fix: Hire credible web designers to introduce aesthetics, functionality, and harmony to the website. Add social proof, such as relevant certifications and testimonials of previous customers, to let the prospects know they’re in safe hands and can expect a positive experience every time they shop with the business.
The brand’s products, services, ideas, and vision can be highlighted creatively through various types of social proof and reviews. Dealing with a negative review from an angry client? See how our white-label reputation management services can be helpful!
Mistake #5- Unimpressive Mobile Responsiveness
With recent data claiming almost 56% of global web traffic comes from mobile devices, it’s imperative to make the landing page mobile-optimized.
57% of people say they’re less motivated to engage with businesses that provide an unpleasant mobile experience because it shows a company doesn’t care about what the consumers want.
This implies that neglecting the optimization for improved mobile user experience can be a costly SEO mistake, as it can lead to the business losing a significant chunk of customers.
How to Fix: Choose responsive designs to make the landing pages mobile-friendlier. Utilize performance tests to assess whether the landing page appears comprehensive on different commonly used screen sizes and devices.
Avoid including pop-ups that make it difficult to navigate the site on smaller screens. Keep the headlines precise with copies that don’t appear like walls of text. Spotlight the CTA buttons, utilize the white space creatively and go for simplistic designs that look chic and load quickly across all devices.
Mistake #6- Improper SEO
SEO helps boost credibility and targets the right prospects in every stage of the buying journey. It helps generate more traffic, leads, and sales, leading to a higher market share. Search engine optimization offers many benefits, from improving ROI for PPC campaigns to helping a business outrank its competitors.
An aesthetically pleasing landing page with great visuals and informative content will sometimes get limited visibility when it doesn’t click with the search engines, consequently putting a dent in the business’s bottom line.
How to Fix: Search relevant high-ranking keywords dominating the client’s niche. Don’t forget to monitor the ever-changing user intent and address it in the content to describe the business well while solving the target audience’s problems.
Rocket Driver can help you master all three, off-page, on-page, and technical SEO, as well as link-building techniques to increase the likelihood of your client’s content being picked by SERPS when a user searches the keyword the landing page is set to rank for.
Our qualified team at the white-label reseller agency devises strategies after identifying areas of opportunities and loopholes that must be addressed before they hamper your client’s online presence.
We’re a full-service white-label outsourcing agency that can help you with every aspect of the digital marketing strategy you’ve planned for clients. If your plan needs an oomph, we can also help you come up with a better strategy that includes everything from fully customized and responsive websites to SEO that helps improve visibility, rankings, traffic, and conversions.
We’ll even set you up with dedicated teams for social media management, listing optimization, sales funnel marketing, graphic design, SMS marketing, and even content marketing.
Request a demo with Tom Lombardi to explore more about our cutting-edge white-label agency tools, endless support, world-class infrastructure, and a dedicated, experienced team that can help your agency scale to the level it trust deserves.
To benefit from our exclusive ultra-low prices, start a white-label partnership now!