Optimizing a website with a few core keywords is becoming outdated. Search engines like Google have become increasingly proficient at comprehending user search intent and language. More emphasis is now placed on things like Natural Language Processing and ways on-page content interrelates.
To grow organic traffic for a client, the on-page SEO strategy you build for them also needs to improve to reflect the advancing capabilities of search engines. The content must mirror the reality of what the target audience is searching for. Keyword mapping, content creation, and optimization should all align with the latest updates.
Conventional SEO practice involved optimizing each page with a primary keyword. But SEO experts believe keyword clusters can help level up on-page optimization, allowing keeping up with the technological advances of search engines.
You can target multiple keywords on a page to assist search engines in understanding their relevance to different queries. This allows SEO strategists to focus on improving every page rather than expending resources on multiple similar ones that may not be as rich in information.
As long as your target phrases have a similar search intent, you can target them despite the difference in words—as long as your SEO strategists know ways to extract and use keyword clusters to their full advantage while avoiding content cannibalization.
If your agency doesn’t have the expertise or resources to help clients improve their search rankings, consider outsourcing white label SEO services to Rocket Driver. Established in 2011, the leading white label SEO reseller agency offers a wide range of solutions. They help agencies help clients excel in SEO, web design, content marketing, social media, SMS marketing, graphic designs, and many other white label marketing solutions.
Why Should You Integrate Keyword Clustering into Your Client’s Marketing Strategy?
Keyword clusters involve grouping hundreds of keywords into clusters or small segments after identifying the ones that go together. The collection of keywords, therefore, carries a similar intent to help search engine algorithms connect all dots to visualize the complete picture of a website.
Data shows that users rarely search for services, products, or answers to their queries using the same terms. So, for instance, if your client sells skincare products, ‘hydrating serums’ and ‘serums for dry skin’ will be two keywords with the same intent.
Don’t limit the market share by ranking only for one keyword. Instead, use cluster keywords on the webpage and link it to the pillar page with features or benefits of the serum, which can have its cluster keywords related to these.
Since Google ranks webpages for multiple keywords, incorporating the cluster keyword model is an incredible way to ensure the search engine strategically tanks your client’s pages. It means ranking for the most relevant industry keywords and phrases the target audience frequently uses to search.
The Benefits of Keyword Clusters
If you want to help your clients reap the optimum benefits of keyword clusters, you need to first understand that the strategy doesn’t provide overnight success — you need to invest a lot of resources and time to be successful.
Detailed keyword research, improved SEO efforts, and publishing tons of quality content are some things you’ll need to accomplish for your clients. An experienced marketing team with the latest tools and great collaboration, communication, and project management skills is crucial for success.
Connect with Rocket Driver if you want a comprehensive keyword strategy with detailed research and clustering recommendations. Clients at your agency will be able to enjoy many benefits.
#1- Higher Organic Traffic and SERPs Rankings
Optimizing for single keywords limits any website’s potential to generate organic traffic. Multiple related short-trail and long-tail keywords can be targeted with keyword clustering. It increases the number of appearances in the SERPs and ranks a website higher when the search engine algorithms perceive its pages as more relevant.
It’s also an incredible opportunity to supercharge content planning as it forces the team to think of better ways to structure the website around cluster keywords and their relevance to the audience. This can help identify less competitive keywords with high conversion capabilities that you can then focus on to draw in more traffic by strengthening the site’s authority.
Encouraging customers to leave reviews about their experience with your client’s brand on their Google Business Profiles is also a great way to improve organic traffic. Reviews play a huge role in search engines as they help build trust and attract more traffic to a website. Since over 67% of people leave reviews only when requested directly, you need to be proactive to get them to take action.
#2- Internal Linking Opportunities
The internal design and architecture of websites are very important. And inbound links act as doorways from one page to another. Search engine algorithms prefer websites with enough doorways that are also easy to follow and logical. It makes it easy for search engine crawlers and readers to find content on the website.
Pillar pages are an incredible resource for providing in-depth information on a primary topic and linking them to high-value information developed for supporting pages that cover subtopics. The users can easily find correct and relevant content, whereas the web spiders can conveniently relate to and comprehend themes on the website.
Keyword clusters create limitless opportunities for internal linking, which helps enhance website indexation, and navigation and increase ranking power and authority for all pages on a website. It also increases the backlink potential and click-through rates for deep content pages.
Beyond a high-value SEO technique, keyword clustering also helps site visitors realize the value a client’s brand offers. They can seek out more pages with complementary insightful information when they investigate a topic. They will appreciate the business and spend more time on the website, which also helps reduce the bounce rate.
#3- A Sense of Topical Authority and Expertise in the Industry Niche
Content needs to be affluent enough to influence the thoughts or opinions of the audience if your goal is to help your client achieve topical authority. The content must include powerful evidence, convincing arguments, and insightful information.
The website should have some authority over a cluster of niche ideas rather than influencing a single area or idea. The updated terms by Google mean that websites with relevant and valuable content will be ranked higher in the SERPs than those stuffed with random keywords in irrelevant content.
Let’s say your client has a page on pink beauty products and discusses everything related to beauty products, and another brand has a similar page for beauty products but on the website about Barbie dolls.
Assuming your client is marketing beauty products and not pink-colored products, their website will have a higher topical authority. Even if the Barbie doll site has a great page on beauty products, nothing particularly signals the search engine or readers that the brand has extensive knowledge of beauty products.
In a nutshell, keyword clusters help generate high-value content for specific topics. So when anyone searches for information, your client’s website will have a higher chance of being found.
The Importance of Avoiding Cannibalization in Keywords
If a list of unstructured keywords is part of your strategy, you might be tempted to pepper them across different content pieces haphazardly. It could result in keyword cannibalization, which means the algorithms cannot identify the content pieces you’re trying to rank for the particular keyword.
When Google won’t know which pages to rank, it can lead to unintended pages being ranked, which may not be relevant to what the user is searching for. It can put a dent in your client’s brand image and increase the bounce rate.
Content clusters can seem like a lot of work initially, but the strategy is worth investing in. If you’re looking to partner with a white-label SEO agency to make your search engine optimization and content strategy efficient, scalable, and laser-focused while generating organic traffic and generating authority for your client’s brand, Rocket Driver is here to help.
Their team of experts utilizes cutting-edge white label agency tools to address diverse problems faced by agencies with limited time and resources.
Contact Rocket Driver today to learn more about other white label solutions, like web design, reputation management, and sales funnel marketing. Interested agencies can also book a one-on-one demo to learn about other services the white-label reseller agency offers to equip other agencies with the tools needed to help their clients benefit from improved search rankings.
Alternatively, connect with them by calling them at 212-548-4433 to discuss the partnership plan that will suit your business.