Measuring SEO performance and results for your clients allows you to ensure the effectiveness of your strategy to scale its performance.
SEO is a powerful marketing channel that helps your clients’ businesses grow organically, which can only be done if you have a robust performance tracking and measuring system in place. Doing this will help you see whether your current strategy is working for your client, needs some tweaks, or needs a major revamp (and why).
If you require assistance yielding fruitful results from your client’s organic search traffic, the adept search engine optimization specialists at Rocket Driver are here to guide you. By forging a white-label partnership with us, you can measure your clients’ SEO progress and drive a ton of organic traffic straight to their site.
As an esteemed white-label SEO outsourcing agency, Rocket Driver boasts an impeccable track record of providing agency professionals with the expertise and tools required to exceed its client’s expectations. This ultimately boosts your agency’s growth, generating an influx of leads. Based in New York City, our industry experts have helped many agencies reach their goals since 2011. We provide effective digital marketing solutions at competitive prices.
Reach out to us now to discover more about the top-notch software, tools, and infrastructure you can leverage to scale your agency and emulate the success of Future 500 companies.
Measuring SEO Performance and Results
With over 200 ranking factors in Google’s algorithm, it can get overwhelming to identify the right metric to track and measure your client’s SEO performance. It’s best to focus on the essential ones in the beginning that are most critical for your client’s business and measure them regularly. Here are some crucial KPIs and metrics to consider when tracking SEO results.
Keyword Rankings
When done right, measuring keyword rankings can help SEO professionals identify the possibilities of success in the initial stages. Picking and ranking the wrong keywords will affect your clients’ potential traffic, leads, and conversions and revenue.
You can start by tracking the primary keywords per page to see how they are performing. If your main keyword ranks well, other adjacent terms (related keywords) will also work. Consider tracking adjacent keywords as well.
Backlink Growth
Backlinks are one of the most basic ranking factors for search engine algorithms. With the increasing focus on user experience, black-hat SEO is out of the picture. Now it’s not just about how many websites you’re linking to but how relevant they are to your client’s business and target audience.
Backlink growth depends on the number of high-quality, authoritative links on your website. Measuring this will help you understand whether your backlinks are relevant enough for Google.
Organic Search
The ultimate goal of SEO is to increase organic traffic to your client’s website. Therefore, metrics like organic search play a crucial role in driving revenue and is far more important than keyword rankings and backlink growth.
With the right SEO efforts, your client will receive more organic sessions which brings more leads, conversions, and eventually sales. Organic search can be divided into three different metrics, including sessions, pageviews, and users. To identify the precise metric you need to measure, you should consider your SEO plan as well as the client’s business.
Engagement and Conversions
After bringing traffic to the website, you want the visitors to complete a certain action. By measuring engagement and tracking conversions, you will know whether visitors are completing that action or not. Even if your client’s website gets good organic traffic and is ranked higher on SERPs, a lack of engagement and conversions is a major concern you must avoid.
There are various metrics that you can measure for engagement, each indicating the behavior and interest level of visitors from organic search. These metrics include ‘average session duration,’ ‘time on page,’ ‘exit rate,’ and ‘returning visitors.’
On the other hand, ‘site visit,’ ‘add to cart,’ ‘enter checkout,’ and ‘purchase now’ are important conversion metrics for B2C clients.
Bounce Rate
A high bounce rate is a strong indicator of a failed or ineffective SEO strategy. Consider combining this metric with the ‘time on page‘ metric from Engagement to get the best results. This will help you identify the time a visitor spends on your client’s website and how quickly they leave. For example, a blog page with a high time-on-page rate and a high bounce rate shows that visitors spent enough time to get what they were looking for and left, indicating that your SEO strategy was a success.
On the other end, if your client’s services or products pagehas a high bounce rate, you need to minimize it so visitors will complete the required action, i.e., buy from the client or make an appointment.
Mobile Traffic
Over half of your client’s target audience accesses the internet through their phones, so it makes sense to track your mobile SEO performance. Doing this will help you optimize the content and website design in a way that ensures a positive user experience on various devices.
Besides these metrics, there are many other factors that affect the success and failure of your SEO strategies. Metrics and their measurement method vary from business to business and their respective SEO goals.
A meticulous SEO strategy with well-articulated goals and metrics can yield significant rewards for your client’s website. Outsourcing to Rocket Driver can help your team deliver exceptional results to your clients and bring more business for them. Our seasoned professionals provide turnkey solutions using state-of-the-art tools and data-driven insights to boost ranking, organic search traffic, and conversions for your client’s website.
With over a decade-long successful track record in the industry, Rocket Driver’s comprehensive white-label digital marketing services have empowered many agencies to boost profitability to gain more leads. By forming a partnership with us, you’ll get a branded marketing website, a partner portal that has all the tools to run your agencies, access to an in-depth sales rep training program, an end-to-end user-friendly client portal, and numerous other advantages that fuel your agency’s growth and scalability.
We provide search engine optimization, social media marketing, graphic design, website design, reputation management, and more. Book a demo for more information on these exclusive services and how your white-label reseller agency can grant your agency a competitive edge in today’s market. Our team is just a call away.