Reputation Management:
The Rise of Reviews and why they can make or break any company if business owners don’t manage them properly.
If you’re interested in starting your own digital solutions company, we have some excellent information to share with you on why businesses need these services. This article will also delve into how you can partner with a great white label company that will manage all of these services while helping you build a profitable business.
Here are the facts.
Online reputation management is not just about getting reviews. While reviews are a big part of bringing credibility and sales to any business, they will need more than that to get their business out there.
For a business to be successful, it needs to provide the customer with an authentic experience. Even if the business owner fulfills their end of the bargain, reviewers don’t have to be fair.
Sadly, reviewers may leave a bad review simply because they can. It has nothing to do with their business or services — some people just like being nasty. Or perhaps a rival business starts setting up fake accounts to leave bad reviews for that business. When this happens, it may make any company feel helpless, but bear in mind while reviews are important, a negative review doesn’t always mean their business is finished. The fact of the matter is that no one can control the negative or positive reviews that will come rolling in. Hence, as a digital agency, it’s imperative to help that business not only restore their reputation but show them how to acquire positive reviews from the customer base they already have.
We all know that running the day-to-day operations of a business can be overwhelming, and if you add social media management, most companies in this day and age are lost doing it on their own, or they don’t know where to start.
The critical fact here is that most businesses need a reputable digital solutions provider that they can trust to help them with their needs. That’s where Rocket Driver’s White Label Solutions can help.
Here is a great link where you can check our white label reputation management services.
Here are some great tips on how to Create an Online Management Strategy
1. Beware of Bad Information
For a business to create an effective reputation online, it needs to make sure any information that a potential customer can find online is accurate. To develop an excellent online reputation, they need to create a compelling consumer-to-customer experience. Any information about their business is a promise to customers. This promise tells potential customers what they can expect from the company, and it helps them decide whether they want to be a customer. A business owner needs to fulfill that promise, and they need to make sure wherever their business can be found online, the information there is correct. Be it Google Maps, or Facebook, or Yelp.
Here is an excellent link to our white label business listings.
2. Good Reviews over Bad Reviews
In business, good reviews trump bad ones any day. Sadly, companies can’t control how many bad reviews they receive. They can’t even control if those bad reviews are authentic or not. While they can’t control how many negative reviews roll in, they surely can water them down. To do this, they need to work both online and offline. Encouraging customers that love their business or enjoy their services to leave a review will undoubtedly boost their business. Most customers will leave a review if asked. So, when in-store customers have finished their purchase, all they need to do is ask them to go online and leave a review. Like the old say, you’ll never know until you ask.
Important note: Our technology is so State of the Art that you will offer that business owner a service that will show them how to get video reviews, which are *90% more effective than written reviews.
3. Engage
The beauty of the internet is that anyone can engage with people the business owner has never met. Customers love it when businesses engage with them. They can ask them questions or surveys about the purchasing experience. This engagement builds a relationship between the company and the customer, which is vital. When companies engage, they are showing the customer that they care. That they value their opinions and appreciate them using their services or buying their products.
Our white-labeled State of the Art Reputation Management software gives your agency the ability to monitor and manage all aspects of your client’s local businesses’ online reputation, including reviews, listings, and mentions.
Stay on top of your client’s online activity, which affects the reputation of their business, including reviews, listings, and social media, helping you make expert recommendations, and provide proof of performance.
Manage your client’s online reputation from a single place!
Easily see what’s being said about your client’s business online from dozens of sites with our State-of-the-Art software. Use our competitive benchmarking feature to see how they stack up to the competition.
Learn more about our white label reputation fully managed reputation services here.
4. Talk Back
Creating brand loyalty is essential for any business. To do this, your clients need to talk back. Engagement is critical when it comes to building a business. That cannot be stressed enough. The issue is that your client won’t have the time, and you, as a digital solutions provider, probably won’t have the time either. That’s where Rocket Driver comes in to play. All of the services we offer for you to sell are managed services. We do all the work so you can focus on sales and growing your business.
If you want to learn more about our managed white label services, please go here.
When you partner with Rocket Driver, we will engage with your client’s customers to build solid relationships, and in the end, that is what increases sales. One way that we do this is to respond to reviews. Even if it is a negative review, when the customer sees a business responding to a negative review, they will most likely change their rating or delete the negative comment completely. Showing the customer that the business cares about their negative experience and is doing its best to change it will likely get your client a long-term customer.
These were some tips on helping businesses build their online reputation. Always remember when you outsource to Rocket Driver, we make sure your customer’s online information is always correct. We engage with your client’s customers by reading and commenting on their reviews, helping them build a relationship that can only help their business and create much-needed brand loyalty, which is what every business wants and needs.