Digital marketers globally grapple with the Herculean task of staying current in a realm defined by ceaselessly transforming platforms, algorithm shifts, and social networks. Agencies find themselves pulled in two directions: On the one hand, the imperative to optimize operations for cost-effectiveness and enhanced profitability.
While on the other hand, remaining abreast of the latest developments in the SEO sphere demands supplementary infrastructure, software, and expertise. In this age of digitization, there is a beacon of hope: outsourcing these crucial tasks to white-label reseller agencies like Rocket Driver, which can amplify social signals for SEO for all clients.
Rocket Driver emerges as a reliable partner to navigate the labyrinth of digital marketing, empowering agencies to conquer challenges and achieve growth.
Embarking on a collaboration with a white-label digital marketing agency opens the door to a wealth of time and resources, enabling you to reorient your focus towards emulating the ascent of Fortune 500 companies in scaling your business.
Social Signals and Search Engines
Social signals refer to engagement metrics, such as votes, views, shares, pins, regrams, retweets, and likes on social media posts. They help increase visibility, showcase affinity and popularity for a particular content piece, and give insights into the type of content that best resonates with a company’s social media followers.
There’s an indirect relationship between SEO and social signals, meaning improved social signals don’t necessarily result in higher ranks in the SERPs. Google doesn’t use social signals as an official ranking factor, unlike content quality, search intent, relevance, backlinks, and authority.
However, the efforts to improve social media visibility or increase views, likes, and shares tell the search engine that the content is of high value and quality. Since SEO is multidisciplinary, digital marketers must leverage this relationship, as it can have ancillary benefits for the overall strategy to improve client outcomes.
How is SEO Effected by Search Signals?
#1- Social Media Profiles Can Also Rank in Search Results
It is essential to recognize that search engines ever diligent in their pursuit of relevance, crawl, and index social media profiles, allowing them to emerge in search results. These digital behemoths yearn for a seamless connection between websites and their corresponding social media pages, seeking unmistakable signals that tether a website to specific profile URLs. In this digital era, we must appreciate the symbiotic relationship between search engine optimization and the vast realm of social media, as it opens the door to limitless possibilities.
While less important as a ranking factor than backlinks and keywords, branded search results are a significant part of the reputation management strategy. When you Google any company’s name, you’re likely to find LinkedIn, Facebook, Twitter, or Instagram page ranking on the first page.
A strong social media presence is great for building the trust of audiences in your client’s brand. It can result in an improved click-through rate when they come across the web page in organic results.
#2- Increased Social Shares Mean More Backlinks
Backlinks have undoubtedly been one of the most critical ranking factors throughout the history of search engines. However, no link equity is sent to a web page if anyone tweets its link, unlike backlinks on web pages.
But if the content is shared on social media, it helps divert traffic to the website and increases the possibility of users finding the content and linking to it if they find it valuable. After all, being seen is the first step to being linked. And social media gives brands a chance to be seen by widespread audiences.
#3- Quality Content Ranks on Search and Social
When a web page gets shared multiple times on social media, it’s likely to get hundreds of thousands of comments, likes, and engagements. A web page getting this much social proof signals it contains content that users find relevant and valuable.
While not always, many times, web pages rank well in SERPs when they have strong social media signals. Quality content is rewarded by social media platforms as well as search engines. Content built according to the E-E-A-T algorithm is likely to increase visibility and improve performance on both digital platforms as long as the content is optimized properly.
How to Improve Social Signals for SEO
#1- Link Social Media Profiles to Client’s Website
Linking the client’s website to their social media profiles is a great way to improve SEO and organic traffic. Mentioning the website link in the profile also improves user experience, as it makes it easier for people to find and read the content.
#2- Optimize Social Media Profiles
The client’s social media profile must meet the quick requirements of searchers as well as search engines. Just as using appropriate keywords helps improve visibility for blogs, the social media profile also benefits from on-page optimization.
Include relevant keywords in the services, about us, products, and other editable areas to enhance search engines’ understanding of the website’s relationship with the keywords. Proper brand names, high-quality profile pictures, keywords, links, and hashtags can all help drive traffic, boost sales, and result in many other benefits.
#3- Post Relevant Content Regularly
The internet is full of content. To help your client stand out, their online presence must add value to the lives of their target audience. Creativity is important to stand out from the crowded digital space, but so is consistency.
Post more frequently, but make sure the content is in line with the interest of audiences if you want to attract many shares and views. Search engines also reward relevant and authentic content. You can also collaborate with reputable and relevant content creators and brands to share each other’s content.
#4- Add Social Share Buttons
Once you’ve created high-quality content, the next step is to make it convenient for users to navigate and share. While a responsive web design can help improve the user experience and navigability, you can add social sharing plugins to the web page to encourage readers to share the content with others.
#5- Use Schema Tags
Use schema tags and open graphs to improve the content’s visibility and search engine rankings. It’s even more important for content posted on Twitter, Facebook, Instagram, or similar platforms.
The tags help content reach more viewers, which helps improve traffic, and, ultimately, SE ranking. The absence of open graphs and labels makes content less likely to grab attention and get clicks.
#6- Claim the Knowledge Panel
SERP feature, known as the Google Knowledge Panel, consolidates the key information about businesses for users. It also includes social media platforms. These often rank for branded search or when someone searches the brand’s name.
However, Google generates the knowledge panels automatically, meaning you can’t submit one for the client’s brand. But if you see it appearing for a client, do claim it so you can have more direct communication with the search engine giant about the information mentioned there.
Elevating Your Client’s Digital Footprint
Schedule a demo with the seasoned SEO specialists at Rocket Driver. The experts at this white-label digital marketing agency harness the potency of state-of-the-art white-label tools and a wealth of industry experience to propel agency growth skyward.
Rocket Driver has garnered effusive praise for its comprehensive white-label marketing solutions, encompassing graphic design, website design, search engine optimization, listing optimization, social media management, sales funnel marketing, reputation management, and SMS marketing services.