It is no surprise that Google is one of the world’s most visited search engine platforms, with over 89 billion monthly visits by users across the globe. So much so that Google is now almost synonymous with the internet. Thanks to billions of daily searches on the search engine, marketers have got access to an immeasurable amount of information with just one click.
With content marketing being one of the most effective marketing tactics for businesses of all sizes, agencies can use tools like Google Trends to capitalize on everything popular in the here and now to create engaging content for their client’s target audience.
Google Trends allows marketers to evaluate trending topics through different seasonal variations. It also helps determine how data gets interpreted when the big news hits. Agencies can use it to identify existing and popular trends in search marketing to improve the SEO content marketing strategies for their clients in different niches.
But this is just the beginning. Professionals at Rocket Driver use Google Trends and other white-label agency tools to gain valuable insights that can boost SEO and improve the results of content marketing efforts made by agencies with limited experience or resources.
Using Google Trends for SEO Content Marketing
#1- Discover Insights For Market Trends Research
Google Trends can help marketers explore how location or seasonality impacts their business. Whether the goal is to successfully launch a new product in the market or just amp sales up for an existing service, marketers can use the trending search query data for insights about the general keyword volumes. They can compare the general keyword search volumes with the target keyword phrases. The search volumes can be found on Google’s trending searches page and adjusted for what’s trending in a particular region.
Google Trends also shows valuable upward and downward audience trends. The insights help understand focus areas to expend more energy on and the evolving patterns of audience content consumption. Knowing which way the wind is blowing helps content and SEO specialists understand when to pivot and when to bail on product categories or topics.
#2- Inspire Creativity with Related Queries and Topics
Related Queries and Related Topics are two outstanding features of Google Trends. Topics refer to search queries with shared concepts. Marketers can identify topics trending upwards to get ideas for new product selection and content generation. They can get insights into the terms users also searched for in related topics.
Metrics like the ‘Top’ most popular topics and ‘Rising’ related topics with a significant increase in search frequency over a period are quite helpful. Content marketers can check out results to discover new topics or have had few prior searches.
The insights are useful not only for written but also for visual content. They can help figure out ways to improve featured image selections on blogs or sprucing up social media according to what the target audience wants to see. Interesting and relevant content will show the target audience the business understands them and knows what they exactly want. It has many search engine optimization-related advantages as well.
#3- Improve Branding Efforts for New and Old Clients
Whether it’s for reputation management or branding in general, Google Trends helps agencies understand how the client’s business is perceived compared to competitors. The insights help improve decisions regarding areas that need improvement to enhance a brand’s influence.
Markets can input the searches’ period, country, and industry types and select web searches to figure out the businesses or queries that are most searched in a particular sector. Real-time data of searches helps take advantage of events related to the brand in some way. This is because searches related to the event typically explode during significant events. You can also explore related keywords and create content around them to boost SEO content marketing efforts.
#4- Boost Traffic with Short-Term Trends
Valuable insights can be revealed with short-term keyword trends, such as the 30-day or 90-day view, that can be capitalized to stay updated with the rapidly changing search trends. It allows marketers to figure out certain days of the week when particular searches are more popular.
Knowing the times of the days when interest spikes in certain topics are valuable for optimizing planning regarding when to publish what topics so the content is accessible to the audience at the right time.
#5- Identify Keywords by Category and Geographical Data
Google Trends allows one to narrow the keyword search query inventory as per category topics. It improves keyword data accuracy because the feature enables refining keyword searches in the right contexts.
You can use keywords with higher search ratios to increase the chances of your client’s content being discovered by optimizing the content for the most searched relevant keywords. The insight could imply the term is widely used in regular conversations and will have a greater impact on the audience when they feel the content speaks the same language as them.
However, these high-ranking keywords are probably also used by your competitors. Use the feature to find other keywords that may have been missed or brainstorm innovative ideas to tap into them while offering relevant content that offers value to the readers.
Similarly, Google Trends also provides insights into geographic-specific keyword information to help understand how content must be tailored to specific regions or how outreach efforts can be improved in certain areas.
It’s also useful in link-building-focused promotional activities in areas with higher interests. The information is valuable for content creation and promotion, link building, and pay-per-click. Use the data to localize content to reach people more interested in the product or content.
SEO & Content Marketing with Rocket Driver
Research reveals that SEO and content marketing help generate leads and demands, which is why over 81% of marketers invest actively in the area. Properly optimized, high-quality content is key to building credibility and trust with prospects of your client’s business. It also helps establish a brand’s presence as an industry thought leader.
If you want to help clients thrive in this digital era, outsource SEO and content marketing to a white-label reseller agency like Rocket Driver. The agency uses cutting-edge white label agency tools and utilizes the latest analytics to identify improvement areas before devising SEO content marketing strategies to help your clients stay on top of their digital marketing game.
If you’re looking for ways to help your clients fetch long-term results based on objective insights, call now to learn more about their white label marketing solutions.
Rocket Driver has helped many digital marketing agencies experience the true difference in their bottom line when their clients are satisfied with increased leads as a result of the revolutionary digital marketing efforts.
The company has also received positive reviews for white label web design, sales funnel marketing, social media, graphic design, SMS marketing, and more. Check out the comprehensive video or book a demo with their experts to learn how numerous clients have benefited from their partnership with the leading white-label reseller agency in NYC.