It’s no secret that every business out there is trying to make its website outrank its competitors in popular search engines like Google. Agencies are constantly trying to figure out algorithms and develop marketing plans that help them show up as #1 on the SERPs while making them stand out as the go-to thought leader in the industry.
Google accounts for numerous factors when determining the ranking on search engine result pages. One of the popular metrics refers to how a client’s domain performs in search. Devised by Moz, Domain Authority (DA) is widely used today to know a website’s status in relation to competitors, even though it isn’t an official ranking factor for Google.
If your agency strives to provide clients with the best results, benefit from the expertise offered by white-label reseller agencies like Rocket Driver. Found in 2011, the company has helped countless digital marketing agencies fulfill their client’s marketing objectives.
The company has helped clients from multiple niches understand what domain authority is so they can reap the maximum benefits while making informed decisions about the comprehensive white-label marketing solutions required to improve the client’s bottom line.
What is Domain Authority?
According to Moz, Domain Authority refers to a search engine ranking score that predicts the likeliness of a website to rank in the SERPs. PageRank doesn’t officially use DA as a metric, but it still matters because it correlates with the SERP rankings for websites. The useful tool helps predict a website’s ability to attract organic traffic from Google.
DA scores can range from 1 to 100 based on data from the Link Explorer web index and dozens of other factors. These include the relevance, number, and quality of links, social signals, content quality, SEO performance, and linking root domains, among others.
Many marketers use the term incorrectly to describe the impact of SEO metrics on a particular website. For instance, they would think the website ranks high for many keywords and has a high DA. They are referring to the website’s authority and power in Google searches.
Websites with high-quality backlinks are likely to have higher authority scores, corresponding to a greater opportunity to rank higher. However, if the high-authority website gets many backlinks, it can decrease the DA score. Therefore, digital marketers should monitor a set of powerful metrics such as CTR, page authority rankings, local search best practices, and keyword-specific metrics to maximize the ranking capabilities of a client’s website.
How to Improve the Domain Authority Score
Tip #1- Choose a Relevant Domain Name
If a client has partnered with your agency from the beginning, it’s crucial to help them pick a suitable domain name that is clear, crisp, and relevant to the business, industry, and website.
Tip #2- Build a Robust Linking Structure
The link profile is an important metric. It’s important to have incoming links from related high-authority websites to build a stronger link or off-page SEO profile. External and internal links are equally important.
Inbound links can help visitors get redirected to different parts of a client’s website, which decreases the bounce rate, keeps users engaged, and enhances their buying journey.
Links from high-authority websites make any site seem more relevant. Traffic-driving links bolster a site’s relevance as far as searches are concerned, which is another factor that impacts rankings. And while external links are important, remove low-quality, spammy or bad links from web pages regularly through comprehensive website audits.
Tip #3- On-Page SEO Optimization
Off-page and on-page SEO are critical for DA scores. Make sure you prioritize optimization for on-page codes, meta descriptions, title tags, content, and image alt-texts.
Tip #4- Create High-Quality and Relevant Content Consistently
Google prioritizes giving users the best possible answers with fresh information.
If you want authoritative websites to link to your client’s site, publish high-quality linkable content regularly. Be the industry’s thought leader with informative and well-written content to earn high-quality links from multiple domains.
Bonus Tip: The key to creating quality content is focusing on topics related to the client’s expertise. Long-form content attracts more traffic, rankings, and page reviews. Detailed content on evergreen topics with regular updates can keep it relevant for years to come.
Tip #5- Utilize Social Media to Establish the Brand and Generate Traffic
Many marketers believe the more pages a website shares on social media, the more the search engine giant will consider the site to be authoritative. However, social media isn’t officially used as a ranking factor because Google spiders cannot crawl every Facebook post or tweet. Plus, incomplete data can skew rankings, which isn’t something Google would want.
But social media helps achieve many authority-related goals. Experts at Rocket Driver use many white-label agency tools and social media to build professional relationships with industry leaders. It helps create brand awareness, link profiles, and credibility. When the brand is promoted, and connections are strong, high-authority websites will gradually start linking to the client’s website.
Tip #6- Curate a Great User Experience
No one has the time to wait for a website to load in this fast-paced world. If a website takes more than three seconds to load, it can have a horrible impact on the bounce rate. Navigability is another user experience factor. If the website isn’t easy to use, Google will find it difficult to rank it as authoritative because of the less-than-optimal user experience.
In addition, with a vast majority of people accessing apps and websites on mobile devices, it’s important to ensure the client’s website is mobile-friendly. When a site isn’t mobile-optimized, it not only hurts mobile search engine rankings but also increases the chances of lost visitors in the form of people who don’t prefer to deal with or trust websites that work properly on certain devices.
If your agency wants help improving traffic and ranking for your client’s website, look into the partnership plan offered by Rocket Driver to suit the different needs of agencies serving clients from different niches.
Experienced professionals at the company use white-label agency tools to ensure everything is high quality and properly executed for optimal results. You can choose between a range of efficient, scalable, and laser-focused solutions to address diverse problems with limited time and resources.
Call now at 212-548-4433 to book a one-on-one demo to learn about other services the white-label reseller agency offers to equip other agencies with the tools needed to help their clients benefit in numerous ways.
Interested agencies can reach out for a diverse range of white label marketing solutions like SEO, SMS marketing, social media, sales funnel marketing, content marketing, web design, and graphic design services. You can also consult them for reputation management and business listings.